They are simply replacing "Bright Green" with "Open Nature." Every natural cleaning brand has a line of hand soap, so this makes perfect sense.
The redesigned "Open Nature" packaging looks more modern than the eleven-year-old packaging it is replacing.storewanderer wrote: ↑November 19th, 2017, 8:43 pm...Well, Kroger has put Simple Truth onto paper products and dish soap and detergent so I guess okay. The new packages have a white background and the new Open Nature logo is a green circle.
Looks like a copy of Simple Truth as far as the basic color/packaging goes, but if you look at the logos and fonts, etc. then the Open Nature looks much different.
Regarding the old vs new Signature Select logo and the products on which it appears, it does seem like "Signature Select" is replacing "Signature Fill-In-The-Blank" as the general house brand while something else might be in the works to represent a premium product line.
One thing I hate about all of the "premium" lines (and Private Selections is the worst offender, IMO) is they still use cheap ingredients like corn syrup and soybean oil instead of sugar and olive oil. That's like claiming McDonald's is "farm-to-table" because their ingredients were grown on a farm somewhere.