Target acquires Shipt
Posted: December 13th, 2017, 12:18 pm
https://techcrunch.com/2017/12/13/targe ... 0-million/
This was announced this morning, another ripple effect of Amazon/WFM. But to be honest, I don't know about this one. For one, despite some extensive renovations and resets throughout the chain, I don't think food has really clicked with Target. Their lack of faith with SuperTarget was/is a sign of this, and the food selection is...lacking (I've made this complaint before).
The problem with this is Shipt (and now, by extension Target) has everything to lose with this acquisition (presumably including integration) rather than just a contract. Especially this bit from Shipt's website
This was announced this morning, another ripple effect of Amazon/WFM. But to be honest, I don't know about this one. For one, despite some extensive renovations and resets throughout the chain, I don't think food has really clicked with Target. Their lack of faith with SuperTarget was/is a sign of this, and the food selection is...lacking (I've made this complaint before).
The problem with this is Shipt (and now, by extension Target) has everything to lose with this acquisition (presumably including integration) rather than just a contract. Especially this bit from Shipt's website
It being allied exclusively Target meaning that other grocers could cut contracts (which would lower Shipt's value), or worse, if Target had some way it favored their store (possibly inflating prices), it could send customers fleeing. I don't know, but it definitely seems more reactionary than well thought-out.From Your Local Store
This is as fresh as it gets. No warehouses, no boxes — just products hand-selected the way you would.