Kroger e-commerce update - Wine

This is the place for general and miscellaneous posts on topics which might extend past the boundaries of any specific region. No non-grocery posts.
Post Reply
SamSpade
Store Manager
Store Manager
Posts: 1570
Joined: September 13th, 2015, 4:39 pm
Has thanked: 374 times
Been thanked: 57 times
Status: Offline

Kroger e-commerce update - Wine

Post by SamSpade »

From an Instagram ad:
https://wine.fredmeyer.com/
Shipping wine orders to states where it's allowed by law.
storewanderer
Posts: 14396
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 2 times
Been thanked: 298 times
Contact:
Status: Online

Re: Kroger e-commerce update - Wine

Post by storewanderer »

I don't see the point in this initiative. It covers the Fred Meyer division and Ralphs division pretty well but it doesn't really cover much else. They can only sell online to:
CA
DC
FL
ID
LA
ND
NE
NH
NM
NV
OR
WA
WV
WY

Kroger continues to have its eye off the ball. Their Thanksgiving ad is laughable here in the Reno market; prices higher than Safeway or Save Mart (not to mention WinCo), they are competitive on ad pricing with Raleys but even that just barely. I have NEVER seen this type of pricing situation until this year. Problem (for Kroger) is, Raleys has better quality fresh department merchandise than Smiths has. Raleys is also more likely to be in stock. If the two are charging the same price for the same general item, I'll go buy at Raleys.
storewanderer
Posts: 14396
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 2 times
Been thanked: 298 times
Contact:
Status: Online

Re: Kroger e-commerce update - Wine

Post by storewanderer »

So, it looks like Kroger is simply linking to a third party wine reseller via its website:
https://www.krhwine.com/about/

So in that case I doubt this is taking much of any resources from Kroger...
SamSpade
Store Manager
Store Manager
Posts: 1570
Joined: September 13th, 2015, 4:39 pm
Has thanked: 374 times
Been thanked: 57 times
Status: Offline

Re: Kroger e-commerce update - Wine

Post by SamSpade »

storewanderer wrote: November 14th, 2018, 9:24 pm Kroger continues to have its eye off the ball. Their Thanksgiving ad is laughable here in the Reno market; prices higher than Safeway or Save Mart (not to mention WinCo), they are competitive on ad pricing with Raleys but even that just barely.
This year's Fred Meyer TV "bookend" commercials about the Black Friday sale highlighted the half price socks and underwear... Sigh. That's been tradition for for years.
babs
Assistant Store Manager
Assistant Store Manager
Posts: 762
Joined: December 20th, 2016, 3:08 pm
Has thanked: 19 times
Been thanked: 64 times
Status: Offline

Re: Kroger e-commerce update - Wine

Post by babs »

SamSpade wrote: November 14th, 2018, 10:35 pm
storewanderer wrote: November 14th, 2018, 9:24 pm Kroger continues to have its eye off the ball. Their Thanksgiving ad is laughable here in the Reno market; prices higher than Safeway or Save Mart (not to mention WinCo), they are competitive on ad pricing with Raleys but even that just barely.
This year's Fred Meyer TV "bookend" commercials about the Black Friday sale highlighted the half price socks and underwear... Sigh. That's been tradition for for years.
Fred Meyer's food ad is probably driving people to Winco or Costco for their Thanksgiving meal shopping. Not many deals in there.

Also looks like the Fred Meyer Black Friday ad is much thinner than in past years. Probably due to the reduction in home and apparel selection.
CalItalian
Store Manager
Store Manager
Posts: 1103
Joined: October 1st, 2009, 12:25 pm
Been thanked: 39 times
Status: Offline

Re: Kroger e-commerce update - Wine

Post by CalItalian »

Ralphs barely mentions the new wine shipping feature. It won't work in California. What's the use since you can already order wine with Ralphs Instacart delivery within 2 hours?

Ralphs ad is pretty sad for Thanksgiving. .10 lb. more for turkey than Vons & Albertsons (each .37 lb w/ $25 minimum) which are doing an ad match on turkey prices with Ralphs (.47), Smart & Final (.39) and Stater Bros (.47). Some great deals at Vons and Albertsons for Thanksgiving in Southern California.
storewanderer
Posts: 14396
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 2 times
Been thanked: 298 times
Contact:
Status: Online

Re: Kroger e-commerce update - Wine

Post by storewanderer »

Historically, Kroger has run pretty weak Thanksgiving ads but this year takes it to the extreme. This, combined with their higher everyday prices this year, is a major change. Safeway NorCal has a much stronger ad this year than they've had in over a decade. They really hit it. I am a little surprised but will certainly be shopping where the prices are best.
Post Reply