CVS 2 week ad test markets

Post Reply
storewanderer
Posts: 14379
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 2 times
Been thanked: 298 times
Contact:
Status: Offline

CVS 2 week ad test markets

Post by storewanderer »

I learned tonight that Nevada (the entire state) is a test market for CVS to only run one ad every two weeks.

Basically what is happening is the ad that started last Sunday runs here for 2 weeks. We never see the ad that other markets will start this Sunday.

I remember when Rite Aid tried something like this out west in the late 90's and it flopped so bad and so hard. It will be interesting to see how this "test" goes, given how little front end volume CVS does, I suspect most people (other than those who like the coupon/Extra Buck program) will not care.

I also find it ironic the CVS in Stateline, NV is on this "2 week ad" then there is a CVS about 5 minutes down the road from it in South Lake Tahoe, CA that will still be running an ad every week like other regions.
BillyGr
Store Manager
Store Manager
Posts: 1578
Joined: October 5th, 2010, 7:33 pm
Been thanked: 58 times
Status: Offline

Re: CVS 2 week ad test markets

Post by BillyGr »

Just FYI - NY (At least around the Albany area) has this as well.
Post Reply