I don't know what CVS was thinking when they spent all that money to wall off part of their store to make it look like they had a separate Beauty Store next to CVS. It was just a waste of money.
You don't need to have a separate beauty store right next to a drug store. It is better to just put the upscale products on the shelves with the rest of the cosmetics. Making a separate store makes buying less convenient. People don't want to go through a doorway into another store. They want one stop shopping. Very few people need cosmetics experts to wait on them hand and foot.
http://www.drugstorenews.com/article/cv ... -locations