Retail Watchers

I noticed about a couple of months ago that the Walgreens ad quietly went English and Spanish. The Spanish words are printed in a smaller size, but it is still noticeable. Is this a nationwide thing or is it just limited to California? California has a large Spanish speaking population overall, but in my city there are very few Spanish speaking people.

No other drugstore chains are going bilingual in this area. However, a few CVS stores in the next city over have Spanish and English aisle signs. That city has a large Spanish speaking population for some reason. Walgreens does not have in-store signage in Spanish in this area.

Alpha8472 wrote:I noticed about a couple of months ago that the Walgreens ad quietly went English and Spanish. The Spanish words are printed in a smaller size, but it is still noticeable. Is this a nationwide thing or is it just limited to California? California has a large Spanish speaking population overall, but in my city there are very few Spanish speaking people.

No other drugstore chains are going bilingual in this area. However, a few CVS stores in the next city over have Spanish and English aisle signs. That city has a large Spanish speaking population for some reason. Walgreens does not have in-store signage in Spanish in this area.

No Spanish in our ad (Albany, NY area) - maybe only where they think it would be useful (and it might depend on how large an area each ad covers - even if your town doesn't have much population, there might be other towns that do within the ad distribution area)?

For what it's worth, every Lowe's store I have ever been to has bilingual signs everywhere in the store.