Yes, I am fully aware of the food partners that Kmart used around the country in several different ways for Kmart Foods, et al. I will disagree with you regarding their knowledge of food in comparison to Walmart and eventually Target. If by osmosis and time alone, their knowledge of food was superior to Walmart and especially Target.wnetmacman wrote:Kmart never marketed food on their own. During the Kmart Foods days, they relied on other operators (Allied, Kroger, Wyatt and others) to run those stores. In reality that they didn't want grocery knowledge. The Super K days saw them paired with a very weak Bruno's in the south and others wherever they splattered down. Later, they brought Fleming down with their own failure. I would say they were all (Kmart, Walmart and Target) on equal ground with the food knowledge. We are, after all, talking about one of the only companies who still fully leases its shoe department; they just don't want to do certain things.veteran+ wrote:Funny about Kmart! They had more knowledge and expertise in food retailing than Target and Walmart combined and really dropped the ball. Awful what poor and incompetent leadership can do to a company with such a historical legacy (formerly S.S. Kresge) << spelling?
It wasn't about what they were trying to be like. The perception was that they should have had the depth and value of Walmart, and when folks shopped there it wasn't anywhere close. Walmart had a huge selection compared to anyone else, and when Target came in *much later* with the Super Target stores, they just didn't have much of anything. Customers expected a huge selection of cheap chic food, but Target couldn't deliver. I believe they also had distribution and supplier issues; they used Supervalu for a while IIRC. Target and Walmart are self-distributing now.pseudo3d wrote:I don't think the problem was "should have never been like Super Kmart or Super Walmart", it's that they didn't try that hard.
I will also disagree with the differences with Target and Walmart. Target super store product selection was not intended to match Walmart super store product selection. Walmart's selection is pretty hard core low class and Target's is intended to be above that (successful or not). I think what is important to identify is a company's Intent (inclusive of missteps) and the success or failure or reinvention of that intent.