by Alpha8472 » February 16th, 2010, 9:00 pm
Most companies outsource the store signage work to local contractors. For example, when Chase wanted to change the signs on Washington Mutual branches they hired a company that took care of the entire re-signage process. The outside company was responsible for getting sign permits from various municipalities as well as ordering new signs. The permanent signs took weeks to assemble, so in the meantime the outside company was also responsible for buying and putting up temporary banners after the old signs were removed. When you are dealing with hundreds of signs and hundreds of branches, it is very difficult to keep up with every single sign. Some locations might end up without a sign for a short period of time before the sign making company can deliver the new sign.
Putting up new signs on a store means dealing with several different companies that all work on a different schedule. There are people who remove the old signs, sign makers, and people who install the new signs. FedEx pays the outside company for the entire resigning process. Apparently, the outside company is not doing a good job and left the store sign-less for a period of time. Certain cities require permits for new signs and they also require permits for temporary tarp or plastic signs. For example, temporary signs cannot be left up over a certain number of days.
Often the people who are responsible for choosing the size of the sign are only given a few minutes to scope out the store and then they have to be driving off to the next location. Mistakes can be made and you might end up with an incorrectly sized sign. I am sure you have seen stores with signs that too small or too large for a certain store.