Circle-ing the Globe (Except Quebec)

Post Reply
jamcool
Store Manager
Store Manager
Posts: 1019
Joined: March 5th, 2009, 10:27 pm
Been thanked: 50 times
Status: Offline

Circle-ing the Globe (Except Quebec)

Post by jamcool »

Circle K will become the world-wide brand of Couche-Tard (except Quebec)

http://www.cbc.ca/news/business/macs-br ... -1.3238458
User avatar
submariner
Founder of RetailWatchers.com
Founder of RetailWatchers.com
Posts: 571
Joined: February 22nd, 2009, 10:35 am
Location: Canberra, ACT, Australia
Has thanked: 5 times
Been thanked: 24 times
Contact:
Status: Offline

Re: Circle-ing the Globe (Except Quebec)

Post by submariner »

storewanderer
Posts: 14379
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 2 times
Been thanked: 298 times
Contact:
Status: Offline

Re: Circle-ing the Globe (Except Quebec)

Post by storewanderer »

The branding move is probably the right move but the logo change is a mistake. Big mistake. The current logo is how it is for a reason. Simple, cheaper signage, very easy to see from a distance, fewer letters to keep lit up on a storefront...

They are actually eliminating more brands because not all of The Pantry locations had the "Kangaroo Express" brand. Some had other names like Presto, etc.
Super S
Posts: 2690
Joined: April 1st, 2009, 9:27 pm
Has thanked: 11 times
Been thanked: 61 times
Status: Offline

Re: Circle-ing the Globe (Except Quebec)

Post by Super S »

Am I the only one who thought of an old Kmart interior when I saw the new Circle K logo?
arizonaguy
Store Manager
Store Manager
Posts: 1107
Joined: July 12th, 2013, 6:07 pm
Been thanked: 35 times
Status: Offline

Re: Circle-ing the Globe (Except Quebec)

Post by arizonaguy »

Super S wrote:Am I the only one who thought of an old Kmart interior when I saw the new Circle K logo?
It screams 1970s to me.
Post Reply