Circle K will become the world-wide brand of Couche-Tard (except Quebec)
http://www.cbc.ca/news/business/macs-br ... -1.3238458
Circle-ing the Globe (Except Quebec)
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Re: Circle-ing the Globe (Except Quebec)
Also, a new logo for Circle K: http://corpo.couche-tard.com/wp-content ... -Brand.pdf
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Re: Circle-ing the Globe (Except Quebec)
The branding move is probably the right move but the logo change is a mistake. Big mistake. The current logo is how it is for a reason. Simple, cheaper signage, very easy to see from a distance, fewer letters to keep lit up on a storefront...
They are actually eliminating more brands because not all of The Pantry locations had the "Kangaroo Express" brand. Some had other names like Presto, etc.
They are actually eliminating more brands because not all of The Pantry locations had the "Kangaroo Express" brand. Some had other names like Presto, etc.
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Re: Circle-ing the Globe (Except Quebec)
It screams 1970s to me.Super S wrote:Am I the only one who thought of an old Kmart interior when I saw the new Circle K logo?