Retail Watchers

IHOP has become IHOB, the International House of Burgers. They are totally serious and have introduced a new line of burgers.

The logo has changed and people are speaking out.

Burger King has responded by changing their Twitter to Pancake King and altering their logo.

If you go to the main page, only the main logo is IHOb, the page title, "find a restaurant", "IHOP Creations", the corporate name at the bottom, etc. are all still IHOP. It's just a publicity stunt.