Albertsons buys Kings

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storewanderer
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Re: Albertsons buys Kings

Post by storewanderer »

pseudo3d wrote: October 17th, 2020, 1:22 am Maybe if Kings isn't really as nice as Albertsons would like it be, maybe the solution really is to take Kings downscale and replace ACME in North Jersey/NY entirely. It should be noted that the Kings logo has changed from the light green logo with the whisk to something a bit more pedestrian-looking (in blue, looking vaguely like it should be pronounced as "K'ngs").

They have their own loyalty program, "myKingsExtra", which is uncharacteristic for an upscale store.
This chain obviously had some pretty major problems to end up bankrupt with small older established stores in this dense of a location. Given Albertsons took over bankrupt A&P Stores in this same geography (which we know were very poorly run stores) and has not been very successful with those stores under Acme, it looks like they will now have two problem operations in this same geography.

It will be interesting to see what direction they take with these King's Stores. It appears they need to do something to get more customers through the door, and the first instincts on how to do that (hot promotions) may downscale the stores. Given Acme is loyalty card free (though pushes the Just For You program to some extent), maybe the same will happen here. The person Albertsons has running Acme is excellent, so we will see what direction they go with this.

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Re: Albertsons buys Kings

Post by klkla »

storewanderer wrote: October 17th, 2020, 11:12 am This chain obviously had some pretty major problems to end up bankrupt with small older established stores in this dense of a location.
I think their main problem was debt. If any company knows how to operate with a lot of debt it's Albertsons.

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Re: Albertsons buys Kings

Post by pseudo3d »

storewanderer wrote: October 17th, 2020, 11:12 am
pseudo3d wrote: October 17th, 2020, 1:22 am Maybe if Kings isn't really as nice as Albertsons would like it be, maybe the solution really is to take Kings downscale and replace ACME in North Jersey/NY entirely. It should be noted that the Kings logo has changed from the light green logo with the whisk to something a bit more pedestrian-looking (in blue, looking vaguely like it should be pronounced as "K'ngs").

They have their own loyalty program, "myKingsExtra", which is uncharacteristic for an upscale store.
This chain obviously had some pretty major problems to end up bankrupt with small older established stores in this dense of a location. Given Albertsons took over bankrupt A&P Stores in this same geography (which we know were very poorly run stores) and has not been very successful with those stores under Acme, it looks like they will now have two problem operations in this same geography.

It will be interesting to see what direction they take with these King's Stores. It appears they need to do something to get more customers through the door, and the first instincts on how to do that (hot promotions) may downscale the stores. Given Acme is loyalty card free (though pushes the Just For You program to some extent), maybe the same will happen here. The person Albertsons has running Acme is excellent, so we will see what direction they go with this.
I'd say that at this point Kings is damaged goods (paying almost $100M is too much but I digress...) and downscaling the brand (not individual stores, and some stores should keep the perks like the cooking school) with the North Jersey ACME stores becoming more Kings-like may be the best strategy. The Balducci's name is probably also far gone at this point.

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