WinCo marketing in eastern Idaho

[SamSpade]

From a full-page newspaper ad in the two larger cities in eastern Idaho (also where WinCo is located):


New competition in Idaho Falls - Ammon with Grocery Outlet, Pocatello is a bit tighter with only one Albertsons left and it is not near WinCo, Fred Meyer, or Walmart. Smith's is in Chubbuck.

[storewanderer]

Not sure why they skipped Albertsons.
Let's see how Safeway NorCal would do: this is based on Reno pricing, it is on a lower scale on some items (from looking at this list- not many items...)

English Cucumber 1.99 **standard NorCal Price 2.99
Kings Roll 12ct 5.49
Johnsonville Original 5.99 (reg 6.49)
OR Popcorn Micro 6ct Simply Salt 5.99 (reg 6.99)
Planters 16oz 3.99 (reg 5.49)
Red Vibe Jar 9.99 (reg 10.99)
OEP Tortilla Bowl -not carried
Rosarita 2.00 (reg 2.49)
Pacific Organic Soup 32 4.79
Ragu Alfredo 3.29 (reg 4.79)
Bush Black Bean 1.99
Hormel Bean w/Chili 2.00 (reg 2.99)
BB Tuba Water 1.25 (reg 1.99)
Jello Instant Pudding 5.1 2.19
Morton Salt 1.79
Johnny Salt 3.50 (reg 6.39)
Nutella 3.99 (reg 4.99)
HN Cherrio 10.8 5.49 (reg 6.49)
Welch Fruit Snack 40-0.9oz 8.99 (reg 10.99)
Bigelow Cham 3.00 (reg 3.99)
Kraft 18 BBQ 1.67 (reg 3.49)
Tabasco 5 4.49
Heinz 32 6.49 (reg 6.99)
HV Ranch 16 5.19
Keebler Cone -does not carry
MM 8 Apple 4.49
Rockstar 1 1.49 (reg 2.79)
Clamato 64 6.49
OS Cran Sauce 14 4.49
BD Alm Nut Thin 3.50 (reg 4.49)
Goldfish 10 3.99 (reg 5.79)
Ball Park Hot Dog Bun 3.50 (reg 4.99)
Oroweat Whole Grains 3.99 (reg 4.49) **standard NorCal price (reg 5.49)
EM Chimi 32 5.99 (reg 6.49)
Eggo 3.50 (reg 3.99)
Tilla IC 6.49 (reg 7.79)
Daisy SC 24 4.49
Dean French On Dip 3.49 (reg 3.99)
Reddi Whip 6.5 4.79
Danimals 12 3oz 5.79
Simply Lemonade 52 3.49
Ball Park Beef Frank 4.49 (reg 5.99)
Hormel Pep 6 4.49 (reg 5.49)
Arm Hammer 118.1 oz 11.99 (reg 13.99)

Total of items sold there- Reno pricing: 196.49 (includes 2 items not sold there- for fairness let's just count those at the lowest price on the list

Total entire list: +2.48+1.78 (for items not carried) - Reno pricing= 200.75

Total before sale prices - Reno pricing: 232.04

Yikes and ouch.

[storewanderer]

Let's look at Smiths too.
Reno pricing again.

English Cucumber 1.50
Kings Roll 12ct 4.49 (reg 4.99)
Johnsonville Original 4.99 (reg 6.99)
OR Popcorn Micro 6ct Simply Salt 5.49
Planters 16oz 3.69
Red Vibe Jar 8.99 (reg 14.99)
OEP Tortilla Bowl 3.79
Rosarita 1.25
Pacific Organic Soup 32 4.29
Ragu Alfredo 2.49 (reg 2.69)
Bush Black Bean 1.59
Hormel Bean w/Chili 2.29
BB Tuba Water 1.19 (reg 1.59)
Jello Instant Pudding 5.1 2.29
Morton Salt 1.49
Johnny Salt -does not carry
Nutella 3.99 (reg 4.19)
HN Cherrio 10.8 3.99
Welch Fruit Snack 40-0.9oz 9.99
Bigelow Cham 2.99 (reg 3.79)
Kraft 18 BBQ 1.25 (reg 1.69)
Tabasco 5 4.19
Heinz 32 4.99
HV Ranch 16 3.99
Keebler Cone 3.39
MM 8 Apple 3.49
Rockstar 1 2.49
Clamato 64 4.79 (reg 5.49)
OS Cran Sauce 14 2.49
BD Alm Nut Thin 3.29
Goldfish 10 4.49
Ball Park Hot Dog Bun 3.29 (reg 3.69)
Oroweat Whole Grains 4.99
EM Chimi 32 4.99 (reg 5.49)
Eggo 2.49 (reg 2.89)
Tilla IC 5.49 (reg 5.99)
Daisy SC 24 3.49
Dean French On Dip -does not carry
Reddi Whip 6.5 2.99 (reg 3.29)
Danimals 12 3oz 5.99
Simply Lemonade 52 2.50 (reg 2.79)
Ball Park Beef Frank 5.49
Hormel Pep 6 4.49
Arm Hammer 118.1 oz 7.99 (reg 10.99)

Total of items sold there- Reno pricing: 163.82 (includes 2 items not sold there- for fairness let's just count those at the lowest price on the list

Total entire list: +2.98+1.78 (for items not carried) - Reno pricing= 168.58

Total before sale prices - Reno pricing: 186.21

These totals say a lot. Smiths comes out competitive with Wal Mart on straight card pricing (no digital coupons, minimum quantity purchases, etc.). Fred Meyer is much higher. This explains why Smiths got shown the door in Idaho Falls in favor of the more expensive Fred Meyer. It makes much higher margins for Kroger to run as Fred Meyer than Smiths.

[Super S]

Interesting that they aren't showing copies of the actual receipts as they did in the past.

[storewanderer]

Interesting that they aren't showing copies of the actual receipts as they did in the past.

I would expect the receipts are on display on the carts they display in the store.
That is how they've done it the past couple times in Reno.

I think these comparisons don't mean much but I had fun taking their list and looking at other stores/regions for the items.

[SamSpade]

Interesting that they aren't showing copies of the actual receipts as they did in the past.

They were at the bottom of the ad. I just clipped this portion for readability / board posting.

I'm also trying to work on some comparison data, but have been fortunate enough to have family in town and post-covid era finally able to go out and about a bit?!?

The only one I could fill in so far was Walmart, which came in at $166.53 in this market (I had to fill in the enchilada sauce price like StoreWander did for a few items).

[SamSpade]

Well, like Reno Safeway, the Portland division came out about the same.
QFC came out a bit cheaper, which is just shocking. Of course, this included sale/card required pricing at both stores. I did not total non sale prices in my survey.
Oregon Walmart - QFC - Safeway comparison

[storewanderer]

Well, like Reno Safeway, the Portland division came out about the same.
QFC came out a bit cheaper, which is just shocking. Of course, this included sale/card required pricing at both stores. I did not total non sale prices in my survey.
Oregon Walmart - QFC - Safeway comparison

Amazing about QFC, must have had the right specials running...

Safeway's pricing is unbelievably high.