Retail Watchers

Coca Cola says that consumers are very wary about store brand soda. They say the only way you can move store brand soda is by lowering the price. People can tell the difference between real Coca Cola and store brand Cola.

There are many times when you see tons of store brands at Grocery Outlet nearing expiration. These private labels simply do not sell well, and they end up expiring.

Walmart bases store goals on sales in dollar amounts. So Walmart wants you to buy brand name to make their sales numbers higher. Profit is less of a factor.

Cott Corporation its soda and juice bottling business to Refresco in 2018. The Cott Corporation rebranded to Primo Water. You can find Primo Water at Walmart.

A water selling company is more profitable than a soda business. That is why Cott got out of the soda business. The company also exited the single use retail business including 1 gallon, 2.5 gallon, and case-pack water. The elimination of single use plastic increased profitability. Primo Water now only has to deal with reusing giant water dispenser bottles.

Shasta is owned by National Beverage.

I have never heard of anyone thinking that Pepsi is a private label brand.

Shasta is owned by National Beverage Corporation, which most notably owns the Faygo and La Croix brands in addition to Shasta. It seems like Shasta is used as a pseudo store brand for some stores that don't have their own(most notably Dollar Tree and Winco sell Shasta products here) but I've never seen it sold in any store that had their own store brand soda.

Alpha8472 wrote: ↑October 11th, 2022, 4:02 am Coca Cola says that consumers are very wary about store brand soda. They say the only way you can move store brand soda is by lowering the price. People can tell the difference between real Coca Cola and store brand Cola.

Of course they would say that

I haven't looked up numbers, but I would bet Coca Cola is probably the single most marketed product in almost any supermarket. But at the end of the day, all colas are basically water, corn syrup, caffeine, phosphoric acid, and coloring/flavoring. Any ideas about one being "better" than another are mental tricks. If Shasta Cola spent a billion dollars on marketing, people would insist that it is the best one.