Retail Watchers

wnetmacman wrote:It really sounds like SEG is doing anything to try to drum up business. At Thanksgiving, our local stores had a promotion where if you bought $25 worth of groceries, you got any size turkey for $6. Which was great, except they ran out of ALL brands of turkeys. Then, after the weekend, they ran another with the same deal with a $6 ham. You can't run strictly on promotions unless that's your format. WD and Bi-Lo don't run that format.

The Store-of-the-day doesn't work. I think they will be closing or selling stores soon.

pseudo3d wrote:Despite SEG talking them up, the Fresco y Más stores appear to be underwhelming. The Yelp review of the original store never got beyond three stars, and other reviews seem to indicate that the store really isn't ready for primetime.

A comment on the latter article seems to indicate what I expected, that despite SEG's claim of marketing toward demographics, FyM and Harveys seem to be the loser stores on a track to oblivion, as an aging but renovated recently Winn-Dixie at S.W. 16th Ave. & Coral Way wasn't rebranded (and it is indeed old, dating back to at least 1956 as a Kwik-Chek), presumably because it's still a profitable, good store (though Yelp reviews indicate otherwise).

I'm also going to call SEG out and actually learning from the Hialeah store and making improvements, because they haven't been open long enough to really see what works and what doesn't. I'd be surprised if any of these stores are open a year from now.

veteran+ wrote:

pseudo3d wrote:Despite SEG talking them up, the Fresco y Más stores appear to be underwhelming. The Yelp review of the original store never got beyond three stars, and other reviews seem to indicate that the store really isn't ready for primetime.

A comment on the latter article seems to indicate what I expected, that despite SEG's claim of marketing toward demographics, FyM and Harveys seem to be the loser stores on a track to oblivion, as an aging but renovated recently Winn-Dixie at S.W. 16th Ave. & Coral Way wasn't rebranded (and it is indeed old, dating back to at least 1956 as a Kwik-Chek), presumably because it's still a profitable, good store (though Yelp reviews indicate otherwise).

I'm also going to call SEG out and actually learning from the Hialeah store and making improvements, because they haven't been open long enough to really see what works and what doesn't. I'd be surprised if any of these stores are open a year from now.

I know that former Kwik Chex very well. It was never a nice looking store. As the neighborhood changed from lower and middle class white to Cuban, that store got worse.

Cubans are very loyal to Sedanos and Publix. In this area Publix might as well be called Sabor (their hispanic format). Hardly any Publix employees in the area stores speak english.

Besides the garish Taxi Cab look of these Fresco Y Mas stores, I have lots of doubts for their success.

pseudo3d wrote:I think that one of the many, many problems of FyM is that it doesn't use the Winn-Dixie name, unlike Publix Sabor which does.

wnetmacman wrote:

pseudo3d wrote:I think that one of the many, many problems of FyM is that it doesn't use the Winn-Dixie name, unlike Publix Sabor which does.

It wouldn't matter what name was on the door. Putting the WD name would probably *stop* more customers.

wnetmacman wrote:

pseudo3d wrote:I think that one of the many, many problems of FyM is that it doesn't use the Winn-Dixie name, unlike Publix Sabor which does.

It wouldn't matter what name was on the door. Putting the WD name would probably *stop* more customers.

veteran+ wrote:

wnetmacman wrote:

pseudo3d wrote:I think that one of the many, many problems of FyM is that it doesn't use the Winn-Dixie name, unlike Publix Sabor which does.

It wouldn't matter what name was on the door. Putting the WD name would probably *stop* more customers.

I agree.

The majority of loyalty and brand equity for Cubans has been Publix and Sedanos.

Ween Deecee only as a last resort (lol) and there are many historical reasons for that.