Kmart/Sears Loyalty Card
Posted: November 13th, 2009, 4:31 pm
It appears Kmart/Sears now has a loyalty card similar to the CVS card but not being tied to price.
I was in a Kmart earlier in the week and was pretty surprised by the application process. The cashier asked the customer if the customer wanted to sign up, and the customer agreed. The cashier provided the customer the paper application and just stood there while the customer filled it out. The customer completed it and handed it to the cashier. The cashier then did a function on the register and proceeded to type all of the info from the application into the register then scanned a barcode on the bottom of the application. The cash register then initiated the transaction and the cashier scanned the customer's items. This application process took close to 5 minutes due to a slowly writing customer and even slower at data entry cashier. I watched another person sign up at the next register over and that one took about 3 minutes.
This sure doesn't seem very efficient. Kmart just can't seem to get anything right no matter how many things they try.
I was in a Kmart earlier in the week and was pretty surprised by the application process. The cashier asked the customer if the customer wanted to sign up, and the customer agreed. The cashier provided the customer the paper application and just stood there while the customer filled it out. The customer completed it and handed it to the cashier. The cashier then did a function on the register and proceeded to type all of the info from the application into the register then scanned a barcode on the bottom of the application. The cash register then initiated the transaction and the cashier scanned the customer's items. This application process took close to 5 minutes due to a slowly writing customer and even slower at data entry cashier. I watched another person sign up at the next register over and that one took about 3 minutes.
This sure doesn't seem very efficient. Kmart just can't seem to get anything right no matter how many things they try.