Kroger Changes Strategy

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Re: Kroger Changes Strategy

Post by rwsandiego » June 7th, 2018, 5:59 pm

arizonaguy wrote:
June 7th, 2018, 7:51 am
rwsandiego wrote:
June 6th, 2018, 10:25 pm
pseudo3d wrote:
June 6th, 2018, 8:48 pm
I'm not sure if this universal within the Krogerverse, but for the last month or so, they've had "Say Hello to Lower Prices" outside on the doors (black on yellow, where I have seen that before...?) but today I noticed they had (in the main checkouts) new yellow plastic bags (instead of the regular brown ones), and they're INCREDIBLY flimsy, like they would burst through a bag of just 12 ounces of ground coffee and half a dozen Slim Jims.
Fry's had them too. Haven't been there in a couple of weeks, so I can't say what they have now. Like @storewanderer, I am not a fan of the "low prices" campaign. For starters, I wouldn't consider Fry's or Ralphs prices to be "low." In fact, I would avoid the self-checkout at Ralphs because at their prices they were going to scan it, process the payment, and put it in a bag for me.
In Arizona Fry's pricing tends to be lower than Albertsons/Safeway and Bashas' so that's how they can market their "low prices" campaign. However, Walmart and Winco still beat them on pricing.

I also don't like the yellow bags (and, as of Monday, they were still in use).

For the last few years I did a good bit of my grocery shopping at Fry's (basically anything more than a quick trip which I would do at SuperTarget or Safeway). However, I've started going to Walmart and Winco more often than the past (and my wife and I were pretty impressed with the prepared foods section that Winco has now).
I'm not as price-sensitive as others. For me, convenience, quality, and cleanliness are what draws me to a store. While the closest Fry's is certainly clean and super-huge, I can buy almost 100% of my grocery list at Whole Foods and Trader Joe's, which are located across the street and do not have the parking issues like Fry's does. If I don't feel like traveling to WFM/TJ's, I certainly don't feel like making the same trek to Fry's. Instead, I'll shop at my local Safeway, which is just a mile away from my apartment on McDowell between 3rd and 7th streets. Despite being an older store with a mixed clientele, it is actually a decent store that suits me just fine. However, when the new Fry's opens at 1st street and Washington I will probably start shopping there, as it is on my way home from work and is closer to where I live (border of Downtown Phoenix and the Evans-Churchill neighborhood).

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Re: Kroger Changes Strategy

Post by Super S » June 8th, 2018, 7:20 am

SamSpade wrote:
June 7th, 2018, 7:47 am
No signs of this in the Portland market.
Fred Meyer TV ads are emphasizing summer holidays and mentioned ad specials are 100% food.

Normal bags (in Portland city paper is required), no indication of price reduction when I was in a store on Monday.

QFC seems to be "normal" as well.

Must be interesting to live in a competitive grocery market... The NW has lots of choices but mostly on the higher end.
No yellow bags in Longview either. Honestly I don't care what color bags are as long as they do their job. The yellow made me think though about Subway recently going to yellow drink lids which does look weird to me.

In all honesty I request paper whenever possible as I find they do not slide around in the trunk like plastic bags tend to do.

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