John Jackson to become chairman of ExtraMile and rebrand some Jacksons stores

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Super S
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John Jackson to become chairman of ExtraMile and rebrand some Jacksons stores

Post by Super S » May 6th, 2018, 8:07 am

http://www.idahostatesman.com/news/busi ... 53309.html

I find this move interesting as not all Jacksons stores sell Chevron/Texaco gas (many are Shell), as well as the fact so many stores close to Jacksons headquarters are going to be converting to ExtraMile.

I suppose there is potential for some locations such as Portland, where ExtraMile already exists, to eventually convert from the Jacksons name and switch gas brands.

storewanderer
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Re: John Jackson to become chairman of ExtraMile and rebrand some Jacksons stores

Post by storewanderer » May 7th, 2018, 8:55 pm

I think Shell controls the real estate on those OR/WA Jacksons. Jacksons is just the operator... this may have changed.

Extra Mile has gone significantly downhill in California since they started the franchise program a number of years ago. When the Extra Miles were all corporate owned and most built as Extra Mile, they were the nicest convenience stores in California by far. Now, not so much... mixed bag of stores. They never should have converted franchise operations with split cash price/credit price on gas, minimum purchases/fees for card use for small amounts, subjective participation in promotions, no customer restroom, and other odd inconsistencies over to the Extra Mile flag. I think they got hard up for growth and decided to let just about anyone convert to Extra Mile. The corporate Extra Miles continue to be very good, but even they have converted some questionable locations that are just too small (those things with a little store in the middle of the pumps, and the bathrooms in a separate building across the parking lot). They have also allowed some locations to convert that are, frankly, just too low volume to be a decent convenience store. When you look at the good convenience store operators with extensive food programs, expanded brewed beverages (hot and cold coffee, etc.), and better promotions, the one trend you see is they run high volume stores. Chevron's corporate Extra Miles had the potential to be that way as most were new, large, had 12 fueling positions minimum, many parking spaces out front, etc. Some of the current franchise Extra Miles (older sites) barely have room to park 3 cars at the same time who aren't buying fuel. The stores as so small they can barely even fit a small soda machine and a few flavors of coffee let alone anything extensive. The checkout area is so small if there are more than a couple people paying the line is down the aisle (I say aisle because there is only one aisle). No way to run very high volume in that kind of site, it is just too small.

I expect Jackson will run the Extra Miles they convert very well, much like they run their own stores, very well. This should mean good things for Extra Mile going forward.

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