Fresh & Easy To Open Smaller Express Units
Posted: August 3rd, 2011, 12:03 am
Fresh & Easy plans to test a smaller format called Fresh & Easy Express.
These stores will be less than half the size of current Fresh & Easy stores at 4,000 feet compared to a regular Fresh & Easy store of 10,000 feet. They will be located in Southern California in Los Angeles and Orange County.
A small format like this is even closer to a convenience store. Fresh & Easy already has such a limited selection of products that people have to go elsewhere just to get the rest of their shopping done.
It isn't convenient if you have to make 2 stops to get your shopping done. People will simply get frustrated and do all of their shopping at a full sized supermarket. We don't want less of a selection. We want more selection or else it is not worth our time to shop there.
http://supermarketnews.com/retail_finan ... ress_0802/
These stores will be less than half the size of current Fresh & Easy stores at 4,000 feet compared to a regular Fresh & Easy store of 10,000 feet. They will be located in Southern California in Los Angeles and Orange County.
A small format like this is even closer to a convenience store. Fresh & Easy already has such a limited selection of products that people have to go elsewhere just to get the rest of their shopping done.
It isn't convenient if you have to make 2 stops to get your shopping done. People will simply get frustrated and do all of their shopping at a full sized supermarket. We don't want less of a selection. We want more selection or else it is not worth our time to shop there.
http://supermarketnews.com/retail_finan ... ress_0802/