Brilliant merchandising... at a Walmart Neighborhood Market?!?

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SamSpade
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Brilliant merchandising... at a Walmart Neighborhood Market?!?

Post by SamSpade »

This weekend I was at a Walmart Neighborhood Market. They had the most brilliant setup. Clearly whomever operates this store comes from grocery or Walmart has better standardized store footprints than I realized.

Going from entry through produce and thawed baked goods (this store has no bakery), the dairy wall is to the side of these departments. Alongside that is a wide display item of chests that I think can be changed between frozen and refrigerated temperatures. These continue alongside the dairy wall past the prepared deli / refrigerated deli to the back of the store, where the service deli counter is located.

This weekend, the store stocked *everything* you would need for a Thanksgiving dinner along this little corridor. You could walk it from one end to the other and be entirely done with your meal ingredients shopping! They had the frozen turkeys, they had the large hams, they had the fresh cranberries, they had the celery, the carrots, the butter, the breadcrumbs, the prepared sides, the fresh green beans, etc. I really should have taken photos. Hopefully this sticks around through Christmas (or some version) and I can get some.

Anyway, in an era when you rarely see everything all lined up perfectly, this was really great. (and not like most stores that start to stock extra sugar / oil / flour / canned pumpkin etc, up front... though other holiday items were on some of the front end caps leading toward the registers. 8-)
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Re: Brilliant merchandising... at a Walmart Neighborhood Market?!?

Post by storewanderer »

I've seen some displays like with with dry goods in the supercenters too. I am noticing similar looking displays across multiple locations but not every one I've gone into.

Wal Mart is really trying when it comes to grocery.

Target has almost no Thanksgiving food displays. Sure a few endcaps and sidecaps set up with Thanksgiving items. No different than how they throw extra vinegar around at Easter. Yet they have heavy promotion on frozen Turkey. So it is like Target acknowledges Thanksgiving but then doesn't put displays up for it.

Oddly the best Thanksgiving prices in NorCal Region/Reno are Save Mart and Raleys this year. Smiths has some so so pricing. Safeway ran some strong ad prices but not really on Thanksgiving items just random things like tangerines and apples and a ton of ice cream promos.
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Re: Brilliant merchandising... at a Walmart Neighborhood Market?!?

Post by ClownLoach »

storewanderer wrote: November 20th, 2023, 7:15 pm I've seen some displays like with with dry goods in the supercenters too. I am noticing similar looking displays across multiple locations but not every one I've gone into.

Wal Mart is really trying when it comes to grocery.

Target has almost no Thanksgiving food displays. Sure a few endcaps and sidecaps set up with Thanksgiving items. No different than how they throw extra vinegar around at Easter. Yet they have heavy promotion on frozen Turkey. So it is like Target acknowledges Thanksgiving but then doesn't put displays up for it.

Oddly the best Thanksgiving prices in NorCal Region/Reno are Save Mart and Raleys this year. Smiths has some so so pricing. Safeway ran some strong ad prices but not really on Thanksgiving items just random things like tangerines and apples and a ton of ice cream promos.
I wish I had taken pictures from the Grand reopening of Temecula. Incredible merchandising. Big pyramid shaped stacked statement displays on high pallet racking along walls. Reminded me of the old pictures of grocery stores in the 30s and 40s. Balloon arches of the quality you'd expect at a hundred thousand dollar wedding. Anyone else who still believes in the power of retail would walk out of there with a huge smile on their face as the whole thing screamed "stores still matter! Retail isn't dead!"
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Re: Brilliant merchandising... at a Walmart Neighborhood Market?!?

Post by storewanderer »

ClownLoach wrote: November 20th, 2023, 7:38 pm

I wish I had taken pictures from the Grand reopening of Temecula. Incredible merchandising. Big pyramid shaped stacked statement displays on high pallet racking along walls. Reminded me of the old pictures of grocery stores in the 30s and 40s. Balloon arches of the quality you'd expect at a hundred thousand dollar wedding. Anyone else who still believes in the power of retail would walk out of there with a huge smile on their face as the whole thing screamed "stores still matter! Retail isn't dead!"
Some photos of that here.
https://www.facebook.com/Walmart2708

Interesting to see Wal Mart's ability to put a polish job on a remodel. They seem to not usually put out that type of effort like most chains do.

This made me curious to see what is up at some of the Wal Marts in my area on Facebook.

I was thinking maybe this store would post celebrating the recent upgrades locking up most of the HBA/OTC area, but nope. Despite that the Facebook appears to be controlled by the store's Asset Protection unit. Just a few posts in the past quarter. https://www.facebook.com/Walmart2189

This one seems to have participation from various departments:
https://www.facebook.com/Walmart3729
https://www.facebook.com/Walmart3408

This one looks to be controlled by the grocery department:
https://www.facebook.com/Walmart5864

This one seems to be stuck on Wal Mart + and annoying QR codes:
https://www.facebook.com/Walmart1648

Meanwhile these Wal Marts seem to have their Facebook controlled by the store's vision center
https://www.facebook.com/Walmart3277
https://www.facebook.com/Walmart2106
https://www.facebook.com/Walmart3254
https://www.facebook.com/Walmart4239
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