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Circle-ing the Globe (Except Quebec)
Posted: September 23rd, 2015, 12:23 pm
by jamcool
Circle K will become the world-wide brand of Couche-Tard (except Quebec)
http://www.cbc.ca/news/business/macs-br ... -1.3238458
Re: Circle-ing the Globe (Except Quebec)
Posted: September 23rd, 2015, 6:33 pm
by submariner
Re: Circle-ing the Globe (Except Quebec)
Posted: September 23rd, 2015, 9:34 pm
by storewanderer
The branding move is probably the right move but the logo change is a mistake. Big mistake. The current logo is how it is for a reason. Simple, cheaper signage, very easy to see from a distance, fewer letters to keep lit up on a storefront...
They are actually eliminating more brands because not all of The Pantry locations had the "Kangaroo Express" brand. Some had other names like Presto, etc.
Re: Circle-ing the Globe (Except Quebec)
Posted: September 23rd, 2015, 10:13 pm
by Super S
Am I the only one who thought of an old Kmart interior when I saw the new Circle K logo?
Re: Circle-ing the Globe (Except Quebec)
Posted: October 8th, 2015, 6:10 pm
by arizonaguy
Super S wrote:Am I the only one who thought of an old Kmart interior when I saw the new Circle K logo?
It screams 1970s to me.