Search found 21 matches

by BreakingThrough
February 12th, 2020, 11:12 am
Forum: Department Store Chains
Topic: Sears/Kmart: Will 2020 be the end?
Replies: 76
Views: 7708

Re: Sears/Kmart: Will 2020 be the end?

Apparently Sears did an update to that weird house / heart icon they introduced late last year. The update is getting slaughtered in the design community (as did the original version of icon when it launched last year): https://www.underconsideration.com/brandnew/archives/new_logo_for_sears_again.ph...
by BreakingThrough
January 15th, 2020, 9:41 am
Forum: Department Store Chains
Topic: Macy’s 2020
Replies: 98
Views: 8477

Re: Macy’s 2020

I wouldn't necessarily label them as "core" stores. Only a small number of locations have received major remodels; Macy's prefers light refreshes and only performs major when it's necessary. The Ala Moana location is thought to be its most profitable location, but it hasn't seen a major remodel sin...
by BreakingThrough
January 13th, 2020, 1:48 pm
Forum: Department Store Chains
Topic: Macy’s 2020
Replies: 98
Views: 8477

Re: Macy’s 2020

Regarding Macy's "top tier" stores, I was in the recently renovated Manhattan Beach, Calif. location on Friday evening. This store was a former Bullock's (early 1980s build) that became a Macy's in the '90s. Until this latest renovation, this former Bullock's housed the women's store, while a smalle...
by BreakingThrough
November 8th, 2019, 11:58 am
Forum: Non Region-Specific
Topic: Kroger "big announcement coming" on branding
Replies: 36
Views: 5267

Re: Kroger "big announcement coming" on branding

I'm actually surprised by how much attention this re-brand is getting in the media. Here's a critique of the new branding from a design blog (the comments, mostly from working designers, skew negative): https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kroger_by_ddb.php ...
by BreakingThrough
October 31st, 2019, 1:56 pm
Forum: California USA
Topic: Ralphs Fresh Fare Trademark
Replies: 49
Views: 8149

Re: Ralphs Fresh Fare Trademark

As others have covered here, I think Ralphs did a poor job early on in communicating to customers the difference between a "Fresh Fare" and a "regular" Ralphs, and that's part of why we are where we are today - very little difference between the two banners. In ~2005, I moved to an area with both ty...
by BreakingThrough
September 30th, 2019, 1:03 pm
Forum: California USA
Topic: Vons Inglewood, CA
Replies: 4
Views: 1877

Re: Vons Inglewood, CA

The Vons in Hermosa Beach also received this decor package over the past couple of months, and are currently running a "Come See What's New!" grand re-opening promo. I like how they work local elements into the package. There are several prints of old historic photos from the area. Adds a nice touch...
by BreakingThrough
August 16th, 2019, 9:36 am
Forum: California USA
Topic: Stater Bros. new visual identity
Replies: 11
Views: 6665

Stater Bros. new visual identity

Looks like Stater Bros. is on a chain-wide visual identity refresh, including a new logo that they describe as "retro modern."

More here: https://www.staterbros.com/freshandnew
by BreakingThrough
August 8th, 2019, 2:14 pm
Forum: Restaurant Chains
Topic: marie callender's
Replies: 10
Views: 3831

Re: marie callender's

Marie Callender's seems like a great brand to do limited-time "pop-up" stores featuring nothing but pies. Easter thru Mother's Day, then Thanksgiving through Holiday. They don't even have to nurture the brand very much to keep it alive in the off-seasons, because it has a year-round presence via its...
by BreakingThrough
June 21st, 2019, 10:53 am
Forum: Non Region-Specific
Topic: Albertsons to bring self-checkout to all stores
Replies: 19
Views: 4302

Re: Albertsons to bring self-checkout to all stores

They just installed self-checkouts in the Vons store in Hermosa Beach, CA. As far as I can tell, this is a high-volume store with a bit of a theft problem, especially liquor. Although the neighborhood is coastal upscale, Hermosa Beach gets lots of "tourists" from surrounding areas who visit the beac...
by BreakingThrough
June 14th, 2019, 8:49 am
Forum: Shopping Centers
Topic: Simon mall branding homogenization
Replies: 13
Views: 8255

Re: Simon mall branding homogenization

...HOWEVER, one mall that I think they have gotten traction on getting people to use "Westfield" is Westfield Culver City. Only because they changed the name of the mall completely from "Fox Hills." So newcomers to the area really do call it "Westfield Culver City." But those of us who have been he...