Search found 2 matches
- October 5th, 2010, 10:32 am
- Forum: Department Store Chains
- Topic: Belk's Dept Store rebranding
- Replies: 3
- Views: 3173
Belk's Dept Store rebranding
Just saw this over lunch today - Belk released a new wordmark / identity and will be rolling it out in 60 stores by year end and the rest of their 305 stores by 11/2011. Its the first major update to the wordmark in 43 years and going to cost upwards of $25M just to change out the existing signage A...
- August 10th, 2009, 7:02 am
- Forum: Specialty Retail Chains
- Topic: First the "Hut"...now the "Shack"
- Replies: 3
- Views: 3452
Re: First the "Hut"...now the "Shack"
Far as I heard "the shack" is just being used as their tag line in the new ad campaign. From what I've read about it on Brand New they will not be changing their name or signage on stores, its just an identity campaign trying to create a nickname as commonly known as 'coke' or 'fedex.' It'...