Search found 25 matches

by BreakingThrough
August 16th, 2019, 9:36 am
Forum: California USA
Topic: Stater Bros. new visual identity
Replies: 11
Views: 7243

Stater Bros. new visual identity

Looks like Stater Bros. is on a chain-wide visual identity refresh, including a new logo that they describe as "retro modern."

More here: https://www.staterbros.com/freshandnew
by BreakingThrough
August 8th, 2019, 2:14 pm
Forum: Restaurant Chains
Topic: marie callender's
Replies: 10
Views: 4284

Re: marie callender's

Marie Callender's seems like a great brand to do limited-time "pop-up" stores featuring nothing but pies. Easter thru Mother's Day, then Thanksgiving through Holiday. They don't even have to nurture the brand very much to keep it alive in the off-seasons, because it has a year-round presence via its...
by BreakingThrough
June 21st, 2019, 10:53 am
Forum: Non Region-Specific
Topic: Albertsons to bring self-checkout to all stores
Replies: 19
Views: 5090

Re: Albertsons to bring self-checkout to all stores

They just installed self-checkouts in the Vons store in Hermosa Beach, CA. As far as I can tell, this is a high-volume store with a bit of a theft problem, especially liquor. Although the neighborhood is coastal upscale, Hermosa Beach gets lots of "tourists" from surrounding areas who visit the beac...
by BreakingThrough
June 14th, 2019, 8:49 am
Forum: Shopping Centers
Topic: Simon mall branding homogenization
Replies: 13
Views: 9076

Re: Simon mall branding homogenization

...HOWEVER, one mall that I think they have gotten traction on getting people to use "Westfield" is Westfield Culver City. Only because they changed the name of the mall completely from "Fox Hills." So newcomers to the area really do call it "Westfield Culver City." But those of us who have been he...
by BreakingThrough
June 13th, 2019, 11:01 am
Forum: Shopping Centers
Topic: Simon mall branding homogenization
Replies: 13
Views: 9076

Re: Simon mall branding homogenization

Agree with the comments above about trying to force a parent brand on a chain of malls being an exercise in futility. Especially when they plaster the name on a higher-end property like UTC -- adding that Australian outback "Westfield" brings the UTC brand DOWN, not up. I guarantee you ZERO people t...
by BreakingThrough
April 9th, 2019, 1:15 pm
Forum: Department Store Chains
Topic: Lord and Taylor's New Logo and Tag Line
Replies: 7
Views: 1827

Re: Lord and Taylor's New Logo and Tag Line

Interesting write-up on the new logo from a design blog's perspective here: https://www.underconsideration.com/brandnew/archives/new_logo_for_lord_taylor_1.php The blog linked above echoes your sentiments about the new identity feeling cheap: "The new logo now makes Lord + Taylor (with a plus sign i...
by BreakingThrough
February 4th, 2019, 1:41 pm
Forum: Non Region-Specific
Topic: Safeway re-installs self checkout
Replies: 3
Views: 1558

Re: Safeway re-installs self checkout

The Starbucks inside my local Vons (Southern Calif.) was recently remodeled to a bigger kiosk. The biggest upgrade coming from the new kiosk: an oven, so they can sell the whole line of Starbucks hot foods. It took one month for them to do what seems like a simple job. The cashiers say they lost man...
by BreakingThrough
January 16th, 2019, 11:59 am
Forum: Non Region-Specific
Topic: Kroger and creepy PA Announcements
Replies: 33
Views: 11523

Re: Kroger and creepy PA Announcements

I don't find the "tidy up" announcements creepy per se. Maybe I'm desensitized from hearing similar announcements at every 24 Hour Fitness I've been to. If anything, I find them pointless. What I DO find offputting are employees loudly barking to eachother over the PA. Not talking, barking. "ALBERTO...
by BreakingThrough
January 11th, 2019, 3:00 pm
Forum: Non Region-Specific
Topic: Kroger (Simple Truth) commercial airing nationally
Replies: 6
Views: 1390

Re: Kroger (Simple Truth) commercial airing nationally

This commercial is also in rotation on the in-house TV channel run by 24 Hour Fitness that airs on screens in all of its gyms around the country. Noticed it last night while I was at my local 24. Good targeting IMO.
by BreakingThrough
December 13th, 2018, 1:08 pm
Forum: California USA
Topic: Gelsons opening first of former Haggen locations January 14
Replies: 125
Views: 39664

Re: Gelsons opening first of former Haggen locations January 14

I pass directly by the Manhattan Beach Gelson's and the new Hermosa Beach Lazy Acres on my drive home from work. Lazy Acres looks MUCH busier on any given weeknight than Gelson's. Just an observation.