Search found 27 matches

by BreakingThrough
October 31st, 2019, 1:56 pm
Forum: California USA
Topic: Ralphs Fresh Fare Trademark
Replies: 49
Views: 13611

Re: Ralphs Fresh Fare Trademark

As others have covered here, I think Ralphs did a poor job early on in communicating to customers the difference between a "Fresh Fare" and a "regular" Ralphs, and that's part of why we are where we are today - very little difference between the two banners. In ~2005, I moved to ...
by BreakingThrough
September 30th, 2019, 1:03 pm
Forum: California USA
Topic: Vons Inglewood, CA
Replies: 4
Views: 2825

Re: Vons Inglewood, CA

The Vons in Hermosa Beach also received this decor package over the past couple of months, and are currently running a "Come See What's New!" grand re-opening promo. I like how they work local elements into the package. There are several prints of old historic photos from the area. Adds a ...
by BreakingThrough
August 16th, 2019, 9:36 am
Forum: California USA
Topic: Stater Bros. new visual identity
Replies: 11
Views: 8013

Stater Bros. new visual identity

Looks like Stater Bros. is on a chain-wide visual identity refresh, including a new logo that they describe as "retro modern."

More here: https://www.staterbros.com/freshandnew
by BreakingThrough
August 8th, 2019, 2:14 pm
Forum: Restaurant Chains
Topic: marie callender's
Replies: 10
Views: 4969

Re: marie callender's

Marie Callender's seems like a great brand to do limited-time "pop-up" stores featuring nothing but pies. Easter thru Mother's Day, then Thanksgiving through Holiday. They don't even have to nurture the brand very much to keep it alive in the off-seasons, because it has a year-round presen...
by BreakingThrough
June 21st, 2019, 10:53 am
Forum: Non Region-Specific
Topic: Albertsons to bring self-checkout to all stores
Replies: 19
Views: 6297

Re: Albertsons to bring self-checkout to all stores

They just installed self-checkouts in the Vons store in Hermosa Beach, CA. As far as I can tell, this is a high-volume store with a bit of a theft problem, especially liquor. Although the neighborhood is coastal upscale, Hermosa Beach gets lots of "tourists" from surrounding areas who visi...
by BreakingThrough
June 14th, 2019, 8:49 am
Forum: Shopping Centers
Topic: Simon mall branding homogenization
Replies: 13
Views: 10393

Re: Simon mall branding homogenization

...HOWEVER, one mall that I think they have gotten traction on getting people to use "Westfield" is Westfield Culver City. Only because they changed the name of the mall completely from "Fox Hills." So newcomers to the area really do call it "Westfield Culver City." Bu...
by BreakingThrough
June 13th, 2019, 11:01 am
Forum: Shopping Centers
Topic: Simon mall branding homogenization
Replies: 13
Views: 10393

Re: Simon mall branding homogenization

Agree with the comments above about trying to force a parent brand on a chain of malls being an exercise in futility. Especially when they plaster the name on a higher-end property like UTC -- adding that Australian outback "Westfield" brings the UTC brand DOWN, not up. I guarantee you ZER...
by BreakingThrough
April 9th, 2019, 1:15 pm
Forum: Department Store Chains
Topic: Lord and Taylor's New Logo and Tag Line
Replies: 7
Views: 2317

Re: Lord and Taylor's New Logo and Tag Line

Interesting write-up on the new logo from a design blog's perspective here: https://www.underconsideration.com/brandnew/archives/new_logo_for_lord_taylor_1.php The blog linked above echoes your sentiments about the new identity feeling cheap: "The new logo now makes Lord + Taylor (with a plus s...
by BreakingThrough
February 4th, 2019, 1:41 pm
Forum: Non Region-Specific
Topic: Safeway re-installs self checkout
Replies: 3
Views: 1819

Re: Safeway re-installs self checkout

The Starbucks inside my local Vons (Southern Calif.) was recently remodeled to a bigger kiosk. The biggest upgrade coming from the new kiosk: an oven, so they can sell the whole line of Starbucks hot foods. It took one month for them to do what seems like a simple job. The cashiers say they lost man...
by BreakingThrough
January 16th, 2019, 11:59 am
Forum: Non Region-Specific
Topic: Kroger and creepy PA Announcements
Replies: 33
Views: 14134

Re: Kroger and creepy PA Announcements

I don't find the "tidy up" announcements creepy per se. Maybe I'm desensitized from hearing similar announcements at every 24 Hour Fitness I've been to. If anything, I find them pointless. What I DO find offputting are employees loudly barking to eachother over the PA. Not talking, barking...