Fun fact- this Raleys opened in 1995. It was untouched until 2015 when it underwent a MAJOR remodel. The remodeled store was so different from the original store you'd have thought they demolished it (they didn't). Part of that 2015 remodel, it was the first Raleys Store to use purchase data from the Something Extra (Dunhumby, which at the time was a Kroger joint venture) loyalty card program to set and merchandise the store. It was merchandised as a Premium store with more upscale, gourmet products than any other location in the area. For Reno, this was an aggressive effort, but they had the purchase data so they took the leap and went with it. The liquor area and the price of some of the liquor they put into the store, I thought would not sell. I was wrong- the high dollar liquor sold in this location. The remodel was very successful and part of why it was so successful was through strong use of that purchase data to merchandise the store.rwsandiego wrote: ↑May 2nd, 2021, 10:30 pm Raley's really should not have converted a successful store to this new format. I like to buy "clean" products, too, but if my Safeway decided to become a Whole Foods clone called Safeway I'd be angry, too. Sounds like they did zero research into sales data at that store. They could easily have found that their customers buy a mix of conventional and organic/natural products. And to not separate the organic from the conventional produce is inexcusable.
As for what they decided to just do now I have no clue what they are doing or if they are still using the purchase data and Dunhumby purchase data analytics to do their merchandising.
I hesitate to wonder- was this store such a success for them after the 2015 project which radically changed the store upscale, that they decided to take this leap and assume it would be successful under this format too?
Maybe they will be right- time will tell. I don't think they will be right.