Well, I guess Ellen isn't "toxic" anymore

Arizona, Hawaii, Nevada, New Mexico, Oklahoma, and Texas. No non-grocery posts.
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SamSpade
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Well, I guess Ellen isn't "toxic" anymore

Post by SamSpade »

I still think she was great with JCPenney. . . 8-)

Anyway, H-E-B apparently took out a full paid promotion segment in her program and Instagram account to showcase how they are assisting Texans post-disaster.

I was wondering where they were as state officials spoke of "relying on the private sector to step in" during this winter event.

https://www.instagram.com/p/CLsEwTqBo6p/
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retailfanmitchell019
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Re: Well, I guess Ellen isn't "toxic" anymore

Post by retailfanmitchell019 »

Celebrities in grocery store advertising is nothing new.
Patricia Heaton (from Everybody Loves Raymond) did commercials for Albertsons, and appeared on the cover of their annual reports. http://www.mit.edu/course/4/4.293/!Phoe ... _Final.pdf
SamSpade
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H-E-B in Ellen

Post by SamSpade »

Sure, but a store that is pretty much only in Texas paying for placement in a nationwide program? I just thought it an interesting use of marketing dollars.
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