Save Mart 2021 Branding
-
- Produce Clerk
- Posts: 51
- Joined: September 6th, 2017, 12:25 pm
- Has thanked: 3 times
- Been thanked: 3 times
- Status: Offline
Re: Save Mart 2021 Branding
Off-topic, but I think that Grocery Outlet's current TV campaign is as cringe-worthy as the clips in this thread. Especially the Grocery Outlet ad with the mermaid. It really makes you wonder if terrible ad campaigns do more harm than good.
-
- Shift Manager
- Posts: 421
- Joined: May 11th, 2009, 6:09 pm
- Been thanked: 4 times
- Status: Offline
Re: Save Mart 2021 Branding
Maybe they're subscribing to the theory that any publicity is good publicity. Mind you, I know nothing about this chain but here we are a bunch of retail buffs talking about it. Maybe that's what they're after.
-
- Store Manager
- Posts: 1590
- Joined: September 13th, 2015, 4:39 pm
- Has thanked: 413 times
- Been thanked: 63 times
- Status: Offline
Re: Save Mart 2021 Branding
I realized what those vintage Save Mart commercials reminded me of -
(notice how "People in Your Neighborhood" is just the background music)
Harmons has further transitioned from this style of ad as well, these are old. I do remember the "Harmons!" tag at the end of many of their ads over the years.
Maybe it was an industry thing from an independent grocers convention a few years back to license and use that song.
(notice how "People in Your Neighborhood" is just the background music)
Harmons has further transitioned from this style of ad as well, these are old. I do remember the "Harmons!" tag at the end of many of their ads over the years.
Maybe it was an industry thing from an independent grocers convention a few years back to license and use that song.
-
- Store Manager
- Posts: 1032
- Joined: March 5th, 2009, 10:27 pm
- Been thanked: 53 times
- Status: Offline
Re: Save Mart 2021 Branding
Like Kroger using the “Fresh and Exciting” song that Albertsons used in its SoCal stores about a decade ago?
- retailfanmitchell019
- Assistant Store Manager
- Posts: 896
- Joined: November 10th, 2019, 11:17 am
- Location: 760 area code
- Has thanked: 43 times
- Been thanked: 59 times
- Contact:
- Status: Offline