Save Mart 2021 Branding

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BreakingThrough
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Re: Save Mart 2021 Branding

Post by BreakingThrough »

Off-topic, but I think that Grocery Outlet's current TV campaign is as cringe-worthy as the clips in this thread. Especially the Grocery Outlet ad with the mermaid. It really makes you wonder if terrible ad campaigns do more harm than good.
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Re: Save Mart 2021 Branding

Post by TW-Upstate NY »

Maybe they're subscribing to the theory that any publicity is good publicity. Mind you, I know nothing about this chain but here we are a bunch of retail buffs talking about it. Maybe that's what they're after.
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Re: Save Mart 2021 Branding

Post by SamSpade »

I realized what those vintage Save Mart commercials reminded me of -

(notice how "People in Your Neighborhood" is just the background music)

Harmons has further transitioned from this style of ad as well, these are old. I do remember the "Harmons!" tag at the end of many of their ads over the years.

Maybe it was an industry thing from an independent grocers convention a few years back to license and use that song. :lol:
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Re: Save Mart 2021 Branding

Post by jamcool »

Like Kroger using the “Fresh and Exciting” song that Albertsons used in its SoCal stores about a decade ago?
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Re: Save Mart 2021 Branding

Post by retailfanmitchell019 »

jamcool wrote: May 26th, 2021, 12:15 pm Like Kroger using the “Fresh and Exciting” song that Albertsons used in its SoCal stores about a decade ago?
Jewel, Acme, and Shaw's (and possibly Cub) used that song too.
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