Ahold Delhaize to roll out Nature's Promise line to all banners

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cathandler
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Ahold Delhaize to roll out Nature's Promise line to all banners

Post by cathandler » November 9th, 2017, 12:52 am

An interesting tidbit in their quarterly blurb

http://www.supermarketnews.com/ahold-de ... haize-s-q3

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Re: Ahold Delhaize to roll out Nature's Promise line to all banners

Post by BatteryMill » November 9th, 2017, 11:54 am

This is probably going to sound odd for shoppers. Now wait until their "fruitbowl" logo takes place and starts dominating the Delhaize brands!

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Re: Ahold Delhaize to roll out Nature's Promise line to all banners

Post by BatteryMill » March 20th, 2019, 3:51 pm

As of this point Nature's Promise has become a part of Food Lion: https://www.foodlion.com/our-brands/natures-promise/

So far that seems to be the only major sign of Ahold Delhaize integration between the two halves here. Fortunately they've stayed true to themselves thus far, unlike the Ahold chains between themselves, but what could come next?

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Re: Ahold Delhaize to roll out Nature's Promise line to all banners

Post by storewanderer » March 20th, 2019, 7:03 pm

I have been pretty surprised Food Lion has held on this long...

But I guess Food Lion has to do center store pretty well to generate any foot traffic, because their very minimally stocked efforts in fresh categories will definitely not make them a destination for fresh.

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Re: Ahold Delhaize to roll out Nature's Promise line to all banners

Post by storewanderer » May 12th, 2019, 12:24 am

What exactly are they doing with Food Lion? It is a joke in the Mid Atlantic region compared to either of the Giants (PA or MD). Higher prices, inferior stores, shorter hours, no self checkout, laughably bad bakery/deli.

Also noticed Food Lion has its own private label on grocery, different point of sale system, and does not seem integrated at all. It looked like the drug private label may be common between Food Lion and Hannaford? Maybe it would be easy to divest it given the way it is set up. Hard to imagine who would want it.

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Re: Ahold Delhaize to roll out Nature's Promise line to all banners

Post by BillyGr » May 12th, 2019, 10:16 am

storewanderer wrote:
May 12th, 2019, 12:24 am
What exactly are they doing with Food Lion? It is a joke in the Mid Atlantic region compared to either of the Giants (PA or MD). Higher prices, inferior stores, shorter hours, no self checkout, laughably bad bakery/deli.

Also noticed Food Lion has its own private label on grocery, different point of sale system, and does not seem integrated at all. It looked like the drug private label may be common between Food Lion and Hannaford? Maybe it would be easy to divest it given the way it is set up. Hard to imagine who would want it.
Healthy Accents and Care One are the two that are in Hannaford currently for HABA type items.

Perhaps (since the stores tend to be smaller than other chains and never had a great deal of service options) they are going for the convenience angle (charging more than their other chains in the area, but still lower than a regular convenience store would)?

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Re: Ahold Delhaize to roll out Nature's Promise line to all banners

Post by storewanderer » May 12th, 2019, 7:21 pm

BillyGr wrote:
May 12th, 2019, 10:16 am
storewanderer wrote:
May 12th, 2019, 12:24 am
What exactly are they doing with Food Lion? It is a joke in the Mid Atlantic region compared to either of the Giants (PA or MD). Higher prices, inferior stores, shorter hours, no self checkout, laughably bad bakery/deli.

Also noticed Food Lion has its own private label on grocery, different point of sale system, and does not seem integrated at all. It looked like the drug private label may be common between Food Lion and Hannaford? Maybe it would be easy to divest it given the way it is set up. Hard to imagine who would want it.
Healthy Accents and Care One are the two that are in Hannaford currently for HABA type items.

Perhaps (since the stores tend to be smaller than other chains and never had a great deal of service options) they are going for the convenience angle (charging more than their other chains in the area, but still lower than a regular convenience store would)?
Yes those are the brands Food Lion had in drug.

I think Food Lion is looking for a certain shopper. It is clearly the shopper who buys a lot of packaged goods and not a lot of fresh goods.

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