Kroger sells Turkey Hill brand

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storewanderer
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Kroger sells Turkey Hill brand

Post by storewanderer » March 19th, 2019, 9:44 pm

Digital coupon unit last week, Turkey Hill this week.

https://www.supermarketnews.com/retail- ... d-business

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Re: Kroger sells Turkey Hill brand

Post by mjhale » March 20th, 2019, 12:32 pm

I've always wondered what the goal was for Kroger owning Turkey Hill. Was it for the convenience stores? Was it to have dairy products for their stores or a dairy product manufacturer? There are no Kroger owned stores in Pennsylvania. The closest are the Harris Teeter store in Baltimore, MD.

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Re: Kroger sells Turkey Hill brand

Post by storewanderer » March 20th, 2019, 6:49 pm

mjhale wrote:
March 20th, 2019, 12:32 pm
I've always wondered what the goal was for Kroger owning Turkey Hill. Was it for the convenience stores? Was it to have dairy products for their stores or a dairy product manufacturer? There are no Kroger owned stores in Pennsylvania. The closest are the Harris Teeter store in Baltimore, MD.
I think Turkey Hill was mostly a compliment to the convenience stores.

But I assume it is profitable given it is a major brand back east.

The western Kroger stores never quite got a full line of Turkey Hill items, just having limited drinks, frozen cakes, and a large but by no means the complete line of ice creams. The Turkey Hill ice creams sold at Smiths are produced in the Smiths Utah plant.

It seemed to me what Turkey Hill accomplished out in Smiths was a "store brand" that appeared to be an actual brand. As such, it typically commanded a price higher than the Kroger Ice Cream, but lower than the PS or Breyer's Ice Creams. From the looks of it, the ice cream actually sells pretty well out at Smiths. The drinks, not so much; frequently on markdown.

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Re: Kroger sells Turkey Hill brand

Post by arizonaguy » March 21st, 2019, 7:04 am

storewanderer wrote:
March 20th, 2019, 6:49 pm
mjhale wrote:
March 20th, 2019, 12:32 pm
I've always wondered what the goal was for Kroger owning Turkey Hill. Was it for the convenience stores? Was it to have dairy products for their stores or a dairy product manufacturer? There are no Kroger owned stores in Pennsylvania. The closest are the Harris Teeter store in Baltimore, MD.
I think Turkey Hill was mostly a compliment to the convenience stores.

But I assume it is profitable given it is a major brand back east.

The western Kroger stores never quite got a full line of Turkey Hill items, just having limited drinks, frozen cakes, and a large but by no means the complete line of ice creams. The Turkey Hill ice creams sold at Smiths are produced in the Smiths Utah plant.

It seemed to me what Turkey Hill accomplished out in Smiths was a "store brand" that appeared to be an actual brand. As such, it typically commanded a price higher than the Kroger Ice Cream, but lower than the PS or Breyer's Ice Creams. From the looks of it, the ice cream actually sells pretty well out at Smiths. The drinks, not so much; frequently on markdown.
I actually like Turkey Hill Ice Cream a lot as it appears to be good quality ice cream at a reasonable price.

I agree, the drinks don't seem very popular but the ice cream does well at Fry's.

I thought private label was supposed to be a focus amongst retailers. Almost every other retailer is working to expand private label assortment, selection, and quality. I know Turkey Hill isn't a private label per se but it seems like it would be an asset that Kroger would want to hold on to, not sell.

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Re: Kroger sells Turkey Hill brand

Post by storewanderer » March 21st, 2019, 10:45 pm

arizonaguy wrote:
March 21st, 2019, 7:04 am
storewanderer wrote:
March 20th, 2019, 6:49 pm
mjhale wrote:
March 20th, 2019, 12:32 pm
I've always wondered what the goal was for Kroger owning Turkey Hill. Was it for the convenience stores? Was it to have dairy products for their stores or a dairy product manufacturer? There are no Kroger owned stores in Pennsylvania. The closest are the Harris Teeter store in Baltimore, MD.
I think Turkey Hill was mostly a compliment to the convenience stores.

But I assume it is profitable given it is a major brand back east.

The western Kroger stores never quite got a full line of Turkey Hill items, just having limited drinks, frozen cakes, and a large but by no means the complete line of ice creams. The Turkey Hill ice creams sold at Smiths are produced in the Smiths Utah plant.

It seemed to me what Turkey Hill accomplished out in Smiths was a "store brand" that appeared to be an actual brand. As such, it typically commanded a price higher than the Kroger Ice Cream, but lower than the PS or Breyer's Ice Creams. From the looks of it, the ice cream actually sells pretty well out at Smiths. The drinks, not so much; frequently on markdown.
I actually like Turkey Hill Ice Cream a lot as it appears to be good quality ice cream at a reasonable price.

I agree, the drinks don't seem very popular but the ice cream does well at Fry's.

I thought private label was supposed to be a focus amongst retailers. Almost every other retailer is working to expand private label assortment, selection, and quality. I know Turkey Hill isn't a private label per se but it seems like it would be an asset that Kroger would want to hold on to, not sell.
Yes, private label is a very key driver of loyalty and differentiation among most retailers. And historically it has been quite a focus area for Kroger.

So things like selling off Turkey Hill, closing that old Columbus Bakery (which also made chips, cookies, and various other snack type goods), etc. are very curious moves.

Well, lately, it seems Kroger does whatever the opposite I think it should do is. And I won't even get started on the number of private label items I really liked that they've discontinued in the past year. But it isn't too hard to find substitutes elsewhere.

And maybe the Turkey Hill products will remain out at the western Kroger stores.

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Re: Kroger sells Turkey Hill brand

Post by BillyGr » March 22nd, 2019, 8:52 am

No reason they couldn't sell off the brand but still carry the items. While it may have been owned by a retailer, we have lots of Turkey Hill items in stores up here in NY where there is no Kroger related store anywhere nearby.

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