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Target replacing two of three grocery house labels
Posted: August 28th, 2019, 8:24 pm
by SamSpade
Target will keep some Market Pantry items, apparently due to guest comments.
The new brand is named
Good & Gather.
Target to replace Archer Farms, Simply Balanced with new flagship food brand
Re: Target replacing two of three grocery house labels
Posted: August 28th, 2019, 10:16 pm
by storewanderer
Of all the brands I'd have gotten rid of, Market Pantry would have been it. I'm disappointed to see Simply Balanced going as I thought that brand had attractive packaging and was a trend-right brand similar to Simple Truth or Whole Foods 365.
Good & Gather - we will see how that goes.
Target is walking on air these days but their grocery program has a lot of holes. I don't think Good & Gather is going to address those holes.