I watched the Ralphs version of this ad. It was pretty stupid, to be honest. I agree with the points made in the Forbes article.storewanderer wrote: ↑October 27th, 2020, 3:44 pm But this song is flat out inappropriate to use in a grocery store ad advertising low prices. Tone deaf- beyond words yes. This looks like the sort of ad an, uh, adult pleasure facility, would use.
To be blunt, this entire ad campaign has simply been total garbage. This just brings it to a new low.
It does not make me think fresh food. It makes me think of someone trying to sell toys. The new Kroger logo looks sterile, boring, and unprofessional compared to the older Kroger logo which looked polished and dignified.
And I thought this 2011 SVU Albertsons ad was stupid:
Remember when Albertsons used Patricia Heaton (from Everybody Loves Raymond) for advertising in the Larry Johnston days?