Kroger's new message - Zero Hunger, Zero Waste Foundation

[SamSpade]

Kroji overload here-

As it's been in the news that farmers are discarding their commodities even as thousands continue to go hungry, Kroger's decided to jump in with this message.

You can tell that they now work with a public relations agency to 'brand' their companies. Still, I hope that they have worked to reduce waste at the store level and continue to donate as they can.

[rwsandiego]

Didn't they start the foundation back in 2018? Looking at the foundation's website I didn't see any kroji. What am I missing?

[SamSpade]

It’s a new television campaign but I found it more challenging to locate the ad.

Yes, from what I can see, the effort started in 2017.