Nine West apparently now a Kohl's house brand

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SamSpade
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Nine West apparently now a Kohl's house brand

Post by SamSpade » August 27th, 2019, 7:33 am

Not sure on the gender balance here on the forum, but I was fed a targeted ad by Kohl's and the singer Ciara about Nine West making its debut at Kohl's.

Here's a bit more from Kohl's CEO from their Q2 investors call:
"The launch of Nine West footwear will be our largest ever in the dress casual category and will position Kohl's with the largest ownership and footprint of the Nine West brand in the market," Gass said. "We're also excited about the significant opportunity we have in introducing the Nine West brand into women's apparel. Designed in-house, our Nine West collection will include an expanded wear-to-work offering and feature an elevated esthetic and a more contemporary look, which we believe will attract new millennial customers into Kohl's as well as engage our already loyal shoppers."
I am also embarrassed to note that I did not realize that Kohl's (like JCPenney) had a woman filling their CEO role.

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