retailfanmitchell019 wrote: ↑October 3rd, 2021, 7:47 pm
Over at GM, Chevy has mostly had single brand dealers (although sometimes paired with Cadillac). GMC is usually paired with Buick (and formerly Pontiac).
GM is interesting in that their dealerships in the past could have had any combination of brands, with the notable exceptions being Saturn which required their own showrooms, and Geo which was marketed as the import branch of Chevrolet and had the Chevy bowtie as part of the logo, and was always at Chevy dealers.
I have seen single line dealerships for each GM brand, and have seen dealerships that had all lines except Saturn. (In some instances the Saturn Showroom was in a separate building but on the same site as a traditional GM dealership) Some combinations I recall were Chevrolet-GMC, Buick-Oldsmobile, Cadillac-Oldsmobile, Chevrolet-Cadillac, Chevrolet-Pontiac-Buick, Chevrolet-Oldsmobile.
More recently, GM has been trying to keep Chevrolet by itself, Buick and GMC in combined showrooms (this also included Pontiac before the brand was discontinued) and Cadillac is either by itself or combined with Buick-GMC.
Ford almost always paired Lincoln and Mercury together, in some cases there were Ford-Lincoln-Mercury dealers, but there were a handful that were Ford-Mercury without Lincoln, and there are a handful of Lincoln only dealerships.
Chrysler always had Chrysler-Plymouth and Jeep-Eagle paired together, and Dodge would often be by themselves. Chrysler has been pushing to combine all brands under one roof in recent years, also with Fiat thrown in, but with the renamed Ram truck brand there are a handful of Ram only dealerships.
A lot of brands disappeared simply because there were too many similarities between them.