McDonald's loses Big Mac trademark in Europe
Posted: February 1st, 2019, 1:58 pm
https://www.theguardian.com/business/20 ... -supermacs
Hadn't heard about this until now, but Supermac's (an Irish burger chain) recently got the EU Intellectual Property Office to invalidate McDonald's trademark on the name Big Mac after they failed to prove geniune use of the name in the previous five year period.
It seems likely to be overturned on appeal, but in the meantime Burger King is using the opportunity to troll McDonald's:
https://www.theguardian.com/business/20 ... AJ2vqh5hBI
Hadn't heard about this until now, but Supermac's (an Irish burger chain) recently got the EU Intellectual Property Office to invalidate McDonald's trademark on the name Big Mac after they failed to prove geniune use of the name in the previous five year period.
It seems likely to be overturned on appeal, but in the meantime Burger King is using the opportunity to troll McDonald's:
https://www.theguardian.com/business/20 ... AJ2vqh5hBI