Trouble at Burgerim?

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J-Man
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Trouble at Burgerim?

Post by J-Man » February 26th, 2020, 5:43 pm

One story here about a local franchisee who bailed, but apparently there are widespread problems. They've had their license to sell franchises revoked in a number of states, and Sen. Feinstein even asked the FTC to investigate them.

Alpha8472
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Re: Trouble at Burgerim?

Post by Alpha8472 » February 26th, 2020, 7:04 pm

This company sounds like it is near death. The people who run the corporate office have no idea what they are doing. Without proper leadership, this company is doomed.

I have seen many of their restaurants open up in my area. The prices are way too high, and the food is not impressive. There are several restaurants under construction with the signs already in place. They have not yet opened. There is already too much burger competition right now, and this chain is one of those high priced fad restaurants.

storewanderer
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Re: Trouble at Burgerim?

Post by storewanderer » February 27th, 2020, 6:59 pm

It seemed to be like if you took Jack in the Box, multiplied the price by about 3, then cut the size of the burger by about 75%. Absolutely terrible value proposition. Nothing wrong with the product, just, absolutely terrible value proposition. And it really tasted like Jack in the Box.

Someone opened a couple locations in my area. The first in downtown Reno in a spot that already had multiple food places fail, and also multiple food places failed within a block of said spot.

The second in Sparks in the large Legends center. This center already has BJ's (which is probably cheaper for a burger and fries than BurgerIM is), and also Fuddruckers and Habit along with other places that offer burgers. Also Chickfila.

trainman
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Re: Trouble at Burgerim?

Post by trainman » March 2nd, 2020, 11:37 am

J-Man linked to a follow-up, but the original Restaurant Business article is fascinating, even to someone like me who knows little about the industry (but at least I have enough common sense to know that, um, someone should be collecting a franchise fee from their franchisees).

The Burgerim Disaster

I ate at Burgerim once, but it didn't impress me enough to make me a regular customer.

klkla
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Re: Trouble at Burgerim?

Post by klkla » March 3rd, 2020, 3:41 pm

trainman wrote:
March 2nd, 2020, 11:37 am
J-Man linked to a follow-up, but the original Restaurant Business article is fascinating, even to someone like me who knows little about the industry (but at least I have enough common sense to know that, um, someone should be collecting a franchise fee from their franchisees).

The Burgerim Disaster

I ate at Burgerim once, but it didn't impress me enough to make me a regular customer.
Thanks for the link. Interesting and very detailed article.

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