Mc Donald’s Canada Goes Slightly Retro During COVID

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marshd1000
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Mc Donald’s Canada Goes Slightly Retro During COVID

Post by marshd1000 »

In Seattle, our cable system carries the Canadian Broadcasting Corporation. So like Mc Donald’s in the states, Mc Donald’s Canada has COVID ads. But while the US commercials still use the “I’m Lovin It” tagline, Canada has gone slightly retro. While you don’t actually see the tagline on the screen, the announcer says, “You deserve a little break”. It’s like a nod back to the old “You deserve a break today!” I’m wondering if they will keep it after the pandemic and if it will become a more formalized slogan chain wide again?
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