Kroger entering Northeast with delivery-only model

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cathandler
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Kroger entering Northeast with delivery-only model

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ClownLoach
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Re: Kroger entering Northeast with delivery-only model

Post by ClownLoach »

They seem to be very clear in calling this service Kroger Delivery, without mention of any regional brands. This seems to point even more at the eventual rebranding of the stores all to Kroger. Not only are they targeting markets they currently don't have stores in, but they are also building these in existing markets (SoCal) for Kroger Delivery service - not Ralphs Delivery...
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Re: Kroger entering Northeast with delivery-only model

Post by buckguy »

This really belongs in the "Mid-Atlantic" group. Construction of this warehouse popped up in the past on that Board. The real issue will be what they have to offer. Delivery from other chains is already available in all the major population centers in the region Frederick would serve. Kroger probably has some legacy brand recognition that transplants might acknowledge, but it's unclear that they would have something unique to offer. They may be hoping for a price advantage, but I could see major competitors countering that long enough to make it difficult for them to gain a foothold.
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