It was probably only a matter of time with the Ahold takeover of Delhaize
http://www.supermarketnews.com/retail-f ... -purchases
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Hopefully if they do expand this to all the stores they'll find some way to link it to the existing MyHannaford stickers they already offer (used for things like the UPromise and Savingstar offers since they never had a "card" to track what you bought), since otherwise it's not available to everyone.