Great A&P is harkening back to its WEO and Price and Pride days with a new spokesperson, Kelly Ripa.
Kelly, of Regis and Kellly fame, is doing 30 second TV and radio spots as well as appearing in print for A&P, Super Fresh and Waldbaum divisions.
Whether this is successful, only time will tell.
BTW, if you haven't tried Via Roma authentic Italian food products, please do so during your next shopping trip to most Great A&P family of banner supermarket locations, Food Emporium, A&P, Waldbaums' , Pathmark, and Super Fresh. You won't believe the quality and the low prices on imported Italian pasta, pasta sauces, extra virgin olive oils, parmesean cheese, take and bake pizza, and assorted "to die for" Italian cookies.