Apparently someone else is joining the ranks of store logos with lower-case letters, like "macy's"; "belk"; and "sears". JCPenney is using a new logo on their sales circulars...
"jcpenney" in lower case letters with the jcp part in a red box....apparently penney wants to be
known as "jcp" (some of used to call them "Penneys")
![Rolling Eyes :roll:](./images/smilies/11_rolleyes.png)