ClownLoach wrote: ↑October 14th, 2022, 1:20 pm
Also I think the absolute last thing they want is the Save Mart people to get their hands on SpinCo, because of the sheer number of Southern California stores that they will get. If they played their cards right and changed the pricing and operating model of the acquired stores and hung a Lucky sign on the building their sales would absolutely explode. They just have to do it correctly, and the current NorCal Lucky operation isn't it. The closest operator to that Lucky model in SoCal is Stater Bros. but there definitely would be room for another store run about the same way if they're looking for someone to imitate. But pretending that SpinCo would be an independent, agile, freestanding competitor is pure comedy. It'll either be acquired in three seconds or it'll sink faster than the Titanic. There is no way that Krogerson's will set it up for any kind of success.
Anyone getting the Lucky banner would have a winner. I don't think they'll let that happen. But SpinCo needs some banner to use... what banner do you give it... Vons is starting to sound like a great banner to let SpinCo have as its own. The more I think about it, the more I think Vons may just be the banner for them to spin away. Who knows, maybe Vons will even make it to the east coast. Also, pretty cheap to buy Vons signs. Just 4 letters, no logo.
Save Mart has rights to the name "in its markets" (not clear if they could use the banner in Reno). Piccinini was a really smart business person but when it came to Lucky he made a big mistake. He wanted everything Save Mart. He should have taken that Lucky name and thrown the old red 90's Lucky logo up across his entire network of stores but they were already so overwhelmed doubling their size and with their decades tenured President Spangler retiring at the same time as the deal closed, it wasn't the best time to completely rock their existing stores. Still they should have put the Lucky banner on everything they bought from Albertsons NorCal Division. But it was a compromise to even put the Lucky name on half of the stores.
I completely forgot the "Lucky" operation in Utah. I guess that is 3 more stores of overlap (Tooele Lucky is a former Smiths, isn't overlap and can just go back to being a Smiths like it once was quite easily). I have to assume that would go with whatever gets F4L (2 are former F4L anyway and the third is like a F4L). I expect Kroger will want to keep Smiths fully in tact in core markets Salt Lake City, Las Vegas, and Albuquerque. But some of the far reaching arms of Smiths like Montana, Wyoming, and Reno may be a little questionable what will happen. I am very hopeful Smiths will remain in Reno and NorCal Safeway will go back to CA with its terrible pricing, but I am not sure geography is on Smiths side. Plus Tahoe would obviously stay Safeway... And, if the company decides it can convert Reno Smiths stores to Safeway and charge the outrageous CA pricing and people will actually pay it, why stay Smiths? Safeway would not make it in Dayton, Carson City, or Reno-Lemmon with its pricing. Expect 1 store divested in Sparks, probably the Safeway, and maybe one in South Reno (would be a tough call- brand new Safeway that broke records or one of the highest profit/sales per square foot Smiths in the division...). Problem is "SpinCo" can't viable operate one store in Sparks with the next closest store what, out in Elko or in Southern Oregon or something (or maybe some random FoodsCo in Sacramento or bay area). I'd fight to keep both stores in South Reno as WinCo and Wal Mart have significant share in those two zip codes; also there is a decent performing Sprouts; Raleys with its ONE fiasco bled share and is barely a player at this point in the South Reno market. I suspect Raleys ONE does less volume than Sprouts.