Signature Select gets its own Instagram account

[SamSpade]

Like Kroger house brands have for years (at least Simple Truth, Private Selection), Albertsons Cos has now started an Instagram for Signature Select.

They have used some mix of paid placements with "influencers" to raise interest of the account alongside a giveaway for Mothers Day.

[storewanderer]

They need to run price promotions on this brand and actually price it/operate it like a store brand. As in, a brand that costs less than name brands.

I'm sure this Instagram will be forgotten as soon as they have a management change in the private label department, which seems to happen quite often.