So, what about Casa Ley?

[lola42]

I'm guessing there isn't a robust pool of buyers for grocery chains based in Sinaloa.

My recollection is Safeway's deal with Casa Ley had something to do with Magowan and tomatoes.

http://www.casaley.com.mx/index.php/cor ... a/historia

https://www.thepacker.com/article/marti ... upreme-inc

[kr.abs.swy]

I saw this in a Ley store in Tijuana this week (yes in December 2024 -- six years after the 49% Safeway ownership was sold off). Anyone have any idea what was happening with Safeway brand products in Ley stores?

I didn't look everywhere, but it was the only Safeway brand product I saw. There were plenty of Ley store brand products.

It was made in Canada. It could have been from a producer that was also supplying Safeway Canada in the pre-Sobeys days -- but it is in separate, Spanish packaging, so I don't understand why they wouldn't have branded it as Ley.

[storewanderer]

I saw this in a Ley store in Tijuana this week (yes in December 2024 -- six years after the 49% Safeway ownership was sold off). Anyone have any idea what was happening with Safeway brand products in Ley stores?

I didn't look everywhere, but it was the only Safeway brand product I saw. There were plenty of Ley store brand products.

It was made in Canada. It could have been from a producer that was also supplying Safeway Canada in the pre-Sobeys days -- but it is in separate, Spanish packaging, so I don't understand why they wouldn't have branded it as Ley.

Ley.jpg

That is a real head scratcher.

That is the pre- "Safeway Kitchens" packaging.

https://tusuper.casaley.com.mx/searchProducts/safeway
It appears to be the only Safeway product.

Some sort of trademark preservation deal?

I wonder who the product is distributed by.

[SamSpade]

Off Topic

What is it about that Safeway S? Really looks nice on anything... but I understand why Albertsons needed to create a new house brand across all their many storefronts. No insight into this Casa Ley situation from me.

Happy holidays, all

[Romr123]

I'd bet that product comes from Lassonde. They seem to have all the aseptic production in Canada

https://www.lassonde.com/en/