Thrifty Ice Cream: The legends, the myths, the fantasies, the aftermath of the Rite Aid Bankruptcy

[ClownLoach]

I learned on social media from a San Diego area radio host that there are a series of Thrifty ice cream drive thru restaurants in Tijuana area. They have a nice Thrifty sign, I think the exact name they're using is Thrifty playas, and they serve about 20 flavors with the classic scoops. This looks too well finished and "Americanized" in quality to be an unauthorized use, it has to be a legitimate licensed operation.

[submariner]

Thrifty would be a downgrade.

Them's fightin' words.

[storewanderer]

I learned on social media from a San Diego area radio host that there are a series of Thrifty ice cream drive thru restaurants in Tijuana area. They have a nice Thrifty sign, I think the exact name they're using is Thrifty playas, and they serve about 20 flavors with the classic scoops. This looks too well finished and "Americanized" in quality to be an unauthorized use, it has to be a legitimate licensed operation.

It is supplied by Bon Suisse and they manage the logistics to get things like the scoops, branded cups, etc. out to the sites. It is absolutely authorized use.

[veteran+]

Thrifty would be a downgrade.

Them's fightin' words.

[ClownLoach]

I learned on social media from a San Diego area radio host that there are a series of Thrifty ice cream drive thru restaurants in Tijuana area. They have a nice Thrifty sign, I think the exact name they're using is Thrifty playas, and they serve about 20 flavors with the classic scoops. This looks too well finished and "Americanized" in quality to be an unauthorized use, it has to be a legitimate licensed operation.

It is supplied by Bon Suisse and they manage the logistics to get things like the scoops, branded cups, etc. out to the sites. It is absolutely authorized use.

What I saw in the pictures looked great. Very well done. They should license the same thing in the US. New income stream for Rite Aid.

[storewanderer]

I learned on social media from a San Diego area radio host that there are a series of Thrifty ice cream drive thru restaurants in Tijuana area. They have a nice Thrifty sign, I think the exact name they're using is Thrifty playas, and they serve about 20 flavors with the classic scoops. This looks too well finished and "Americanized" in quality to be an unauthorized use, it has to be a legitimate licensed operation.

It is supplied by Bon Suisse and they manage the logistics to get things like the scoops, branded cups, etc. out to the sites. It is absolutely authorized use.

What I saw in the pictures looked great. Very well done. They should license the same thing in the US. New income stream for Rite Aid.

Rite Aid had that "New Day Cafe" thing they developed and have in a couple SoCal Stores and had in Park City, UT (Walgreens ripped that out immediately) where they did the Thrifty Ice Cream, Thrifty Frozen Yogurt, and Coffee Bean & Tea Leaf products. So it seems like they kind of tried to develop this in some stores but it never really took off.

I think at this point with what has happened to Rite Aid there would be far greater value in allowing freestanding businesses in SoCal to develop like this and serve an expanded menu of Thrifty products including sundaes, shakes, etc. Many could develop within existing businesses as well similar to how Thrifty is set up in Las Vegas and Arizona.

I'm not entirely sure what the health of the relationship is between Bon Suisse and Rite Aid after everything that occurred during the bankruptcy.

At this point a positive outcome of the plant and ice cream brand would be if Bon Suisse was able to purchase the plant and ice cream brand.

However another side of me wonders if the real potential profit here would come from building a new ice cream plant in Mexico and significantly expanding the ice cream brand in Mexico using that plant.