Fields Market Closing

California. No non-grocery posts.
ClownLoach
Valued Contributor
Valued Contributor
Posts: 5260
Joined: April 4th, 2016, 10:55 pm
Has thanked: 138 times
Been thanked: 621 times
Status: Offline

Fields Market Closing

Post by ClownLoach »

This store has been in hundreds of commercials and other TV use.

https://www.ocregister.com/2024/12/17/b ... cn4vvodcg1
storewanderer
Posts: 17619
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 6 times
Been thanked: 576 times
Contact:
Status: Offline

Re: Fields Market Closing

Post by storewanderer »

It kind of looks like this store wasn't doing much sales volume.

Was some other store in this space before them?
ClownLoach
Valued Contributor
Valued Contributor
Posts: 5260
Joined: April 4th, 2016, 10:55 pm
Has thanked: 138 times
Been thanked: 621 times
Status: Offline

Re: Fields Market Closing

Post by ClownLoach »

storewanderer wrote: December 26th, 2024, 11:37 pm It kind of looks like this store wasn't doing much sales volume.

Was some other store in this space before them?
No idea. Looks like a neighborhood store, but it is very recognizable. I have to think a good portion of their profits were renting the store out to Hollywood producers and ad studios.
storewanderer
Posts: 17619
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 6 times
Been thanked: 576 times
Contact:
Status: Offline

Re: Fields Market Closing

Post by storewanderer »

ClownLoach wrote: December 27th, 2024, 12:16 am
storewanderer wrote: December 26th, 2024, 11:37 pm It kind of looks like this store wasn't doing much sales volume.

Was some other store in this space before them?
No idea. Looks like a neighborhood store, but it is very recognizable. I have to think a good portion of their profits were renting the store out to Hollywood producers and ad studios.
These types of stores are becoming more and more rare but they can actually be quite profitable with a heavily cost focused manager in place. Few employees, very curated assortment of items to the very basics and then do add ins based on regular customer requests. Those movie shoots that gave them lump payments probably were their main source of "bonuses." But at the end of the day they are in a leased building and losing the space so regardless how profitable they were I guess it is not even relevant thanks to the landlord.
storewanderer
Posts: 17619
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 6 times
Been thanked: 576 times
Contact:
Status: Offline

Re: Fields Market Closing

Post by storewanderer »

Looking at the liquor license:
https://www.abc.ca.gov/licensing/licens ... ANOGA+PARK
First Alpha Beta liquor license is dated 1987, but store looks older than that to me.
Ran as Ralphs through 1999, then became "E L M INC Apple Market"
Changed ownership again in 2001, became "S R P Singh Corporation Cambridge Farms" until 2002.
Changed ownership again in 2002, became FIDAI, NIZAR NOOR MOHAMMAD Cambridge Farms," until 2003.
Then went to current owners.

Looks like store was lucky to land the current owners after the previous short term tenures of various owners.

Also appears the store had a pharmacy within the past 8 years. So this was a full perimeter offer in a very small store. I wonder if Ralphs did that or it came after they left?
pseudo3d
Posts: 4208
Joined: November 12th, 2015, 7:01 pm
Has thanked: 12 times
Been thanked: 130 times
Status: Offline

Re: Fields Market Closing

Post by pseudo3d »

It opened as Alpha Beta in 1963, not the 1980s. So it looks like it converted/renamed to Ralphs in 1995, and then in 1999 became an independent.
storewanderer
Posts: 17619
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 6 times
Been thanked: 576 times
Contact:
Status: Offline

Re: Fields Market Closing

Post by storewanderer »

pseudo3d wrote: December 28th, 2024, 8:38 am It opened as Alpha Beta in 1963, not the 1980s. So it looks like it converted/renamed to Ralphs in 1995, and then in 1999 became an independent.
There were dozens of Ralphs like this in SoCal after the Alpha Beta conversions. These stores had no business being branded as Ralphs (too small in size, some obviously not this one were in very bad neighborhoods), but they were. Ralphs was in the process of aggressively closing these stores but it took many years to do it.
ClownLoach
Valued Contributor
Valued Contributor
Posts: 5260
Joined: April 4th, 2016, 10:55 pm
Has thanked: 138 times
Been thanked: 621 times
Status: Offline

Re: Fields Market Closing

Post by ClownLoach »

Ironically this store is the fictitious SuperMarkup store in the current wave of Aldi TV commercials.
storewanderer
Posts: 17619
Joined: February 23rd, 2009, 3:54 pm
Has thanked: 6 times
Been thanked: 576 times
Contact:
Status: Offline

Re: Fields Market Closing

Post by storewanderer »

ClownLoach wrote: December 31st, 2024, 6:40 pm Ironically this store is the fictitious SuperMarkup store in the current wave of Aldi TV commercials.
Too bad UNFI/Supervalu wholesale operation lends to a store being able to play that role. They are sure failing these independent stores as a supplier.
steps
Receiving Clerk
Receiving Clerk
Posts: 140
Joined: February 24th, 2009, 9:05 pm
Been thanked: 9 times
Status: Offline

Re: Fields Market Closing

Post by steps »

storewanderer wrote: December 28th, 2024, 11:30 am
pseudo3d wrote: December 28th, 2024, 8:38 am It opened as Alpha Beta in 1963, not the 1980s. So it looks like it converted/renamed to Ralphs in 1995, and then in 1999 became an independent.
There were dozens of Ralphs like this in SoCal after the Alpha Beta conversions. These stores had no business being branded as Ralphs (too small in size, some obviously not this one were in very bad neighborhoods), but they were. Ralphs was in the process of aggressively closing these stores but it took many years to do it.
Also after the Boys and ABC Market covenvertions as well. Converted to a bare minimum Ralphs with zero investments in those stores. I don't even think they received Ralphs decor. I remeber some of themk just having bare white walls. Of the stores left in the "bad" areas, they all become F4L, some very, very small F4L.
Post Reply