storewanderer wrote: ↑February 16th, 2025, 9:49 pm
I guess colorful Lifestyle started at Shaws or Star Market under Supervalu but I think this may have been the first Safeway East unit to get colorful Lifestyle and I think you're right it may have been planned with tan Safeway Lifestyle. Because in 2015 NorCal still used tan Safeway Lifestyle.
The Star Market decor package appears to have been introduced in mid- to late-2014, and that Safeway opened in December 2015.
I'm not honestly sure since there was so much going on and it's difficult to piece together the chronology, but I'm pretty sure that decor package was the first New Albertsons decor package, not the last Supervalu decor package. The majority of the stores that are currently Star Markets were converted from Shaw's between the summer of 2014 and the fall of 2015, and most (but not all) of those were renovated with that decor package in that time range. Supervalu sold Albertsons
in January 2013, The first round of conversions was
announced in early 2013, but as you can see in that article the River Street store, pictured, got Premium Fresh & Healthy 3.0. Stores continued to be converted for a while after that, and by late 2013 they'd settled on the
newer format including the new decor package. Those remodels were mostly completed about a year later.
That
Star Market decor package has not much in common with Colorful Lifestyle except for the department signs and primary font, but it's clear the Colorful Lifestyle decor package evolved from this one. Plus, the Star Market decor was later
very significantly scaled down. Every Star Market but one now has that decor package, and the single one that doesn't is the beautiful one at
North Station in Boston, opened in 2019 with the Ultra Premium decor package. But at least one Star Market was remodeled to the Colorful Lifestyle-type decor after that store's opening.
And I think you're right that Rockville was the first eastern Safeway to get this decor package, although I have a lot less experience with Safeway (I've lived in NJ for a long time and have also lived in Boston and Worcester, so I know ACME and Shaw's/Star Market well).