Off-topic, but I think that Grocery Outlet's current TV campaign is as cringe-worthy as the clips in this thread. Especially the Grocery Outlet ad with the mermaid. It really makes you wonder if terrible ad campaigns do more harm than good.
Re: Save Mart 2021 Branding
Posted: May 26th, 2021, 9:55 am
by TW-Upstate NY
Maybe they're subscribing to the theory that any publicity is good publicity. Mind you, I know nothing about this chain but here we are a bunch of retail buffs talking about it. Maybe that's what they're after.
Re: Save Mart 2021 Branding
Posted: May 26th, 2021, 10:03 am
by SamSpade
I realized what those vintage Save Mart commercials reminded me of -
(notice how "People in Your Neighborhood" is just the background music)
Harmons has further transitioned from this style of ad as well, these are old. I do remember the "Harmons!" tag at the end of many of their ads over the years.
Maybe it was an industry thing from an independent grocers convention a few years back to license and use that song.
Re: Save Mart 2021 Branding
Posted: May 26th, 2021, 12:15 pm
by jamcool
Like Kroger using the “Fresh and Exciting” song that Albertsons used in its SoCal stores about a decade ago?
Re: Save Mart 2021 Branding
Posted: May 26th, 2021, 1:06 pm
by retailfanmitchell019
jamcool wrote: ↑May 26th, 2021, 12:15 pm
Like Kroger using the “Fresh and Exciting” song that Albertsons used in its SoCal stores about a decade ago?
Jewel, Acme, and Shaw's (and possibly Cub) used that song too.
