Texaco Rebranding To Chevron

[ClownLoach]

Hawaiian Chevron stations are in the process of being rebranded to Texaco because they were all sold to "Island Energy". They will still use Techron additives and accept Chevron credit cards. They aren't 100% clear about it but it sounds like that Hawaiian company "Island Energy" owns the name Texaco now or has an exclusive license. So it appears all Hawaii Chevrons become Texaco, and all continental US Texaco become Chevron because of that deal specifically.

[Alpha8472]

Now the Chevron corporate stations may lose out. The cheapest gas will win. The dealer stations often give cash discounts.

Then again those former Texaco stations didn't get much business previously. They may do even more sales as Chevron is a more trusted brand in the San Francisco Bay Area.

[storewanderer]

Hawaiian Chevron stations are in the process of being rebranded to Texaco because they were all sold to "Island Energy". They will still use Techron additives and accept Chevron credit cards. They aren't 100% clear about it but it sounds like that Hawaiian company "Island Energy" owns the name Texaco now or has an exclusive license. So it appears all Hawaii Chevrons become Texaco, and all continental US Texaco become Chevron because of that deal specifically.

Island Energy only has rights to that name in Hawaii. The name is still owned by Chevron otherwise.

I think they've determined Chevron branded stations get more traffic and can command a higher price. At least in the western US.

I think the Texaco name may have more weight/value in some other regions.

[storewanderer]

Now the Chevron corporate stations may lose out. The cheapest gas will win. The dealer stations often give cash discounts.

Then again those former Texaco stations didn't get much business previously. They may do even more sales as Chevron is a more trusted brand in the San Francisco Bay Area.

Chevron corporate probably isn't too concerned. They make money either way.

Any idea if the Benicia Jack in the Box/Texaco combo still has the Texaco branding? That was corporate too. And a dealer Chevron/Carls across the freeway.

There was at the Bradshaw exit from Highway 50 in Sacramento a Jack in the Box/Texaco combo but it appear that has Chevron branded fuel now. That was corporate but looks like it may be a dealer site now.