TV advertising

Delaware, Maryland, Pennsylvania, Virginia, and West Virginia. No non-grocery posts.
Post Reply
SamSpade
Veteran Member
Veteran Member
Posts: 1173
Joined: September 13th, 2015, 4:39 pm
Has thanked: 601 times
Been thanked: 48 times
Status: Offline

TV advertising

Post by SamSpade »

In the Philadelphia market I've seen bookends for Aldi (specials), Giant (every day low prices / Bonus Buys / official partner of the Phillies).
Via a column in RadioINK:
by using Scarborough, you can determine what percentage of your market is consuming the bulk of television. The example I created showed that nearly one-third of the market watched less than ½ hour of broadcast TV per week. In other words, no amount of TV advertising will impact – or reach – this portion of the population.

The first question many may ask is, who are these non-viewers and how do they differ from the rest of the population? There is a massive amount of national data that shows that they are younger and more affluent than the general population.
No sign of ACME yet.
mbz321
Diamond Member
Diamond Member
Posts: 426
Joined: March 11th, 2010, 7:52 pm
Has thanked: 69 times
Been thanked: 21 times
Status: Offline

Re: TV advertising

Post by mbz321 »

Younger people aren't watching broadcast TV? Color me shocked.

I am in the same 'market' and have noticed the same..Giant and Aldi advertising heavily, and ShopRite here and there, although I've noticed Whole Foods ads on TV in the last couple months, something I never recall seeing before. Sometimes Weis has radio ads on some of the Philly area stations. Nothing from Acme that I recall in quite a while.
Post Reply